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Major Determinants that Influence the Choice of Brand of Mobile Phone
Frank B. K. Twenefour
Open J. Stat.
Vol.7 No.4, August 17, 2017
DOI:
10.4236/ojs.2017.74046
(PDF 324K)
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Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach
Atanu Adhikari
Theor. Econ. Lett.
Vol.7 No.7, November 27, 2017
DOI:
10.4236/tel.2017.77131
(PDF 238K)
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Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
Lintong Jiao
Open. J. Soc. Sci.
Vol.6 No.12, December 17, 2018
DOI:
10.4236/jss.2018.612007
(PDF 259K)
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Analysis of Factors Influencing the Strategic Choice of Brand Architecture
Cancan Lu
Open. J. Soc. Sci.
Vol.2 No.9, August 26, 2014
DOI:
10.4236/jss.2014.29005
(PDF 201K)
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Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
Jiuqun He
Am. J. Ind. Bus. Manag.
Vol.6 No.5, May 19, 2016
DOI:
10.4236/ajibm.2016.65056
(PDF 246K)
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