[1]   How Brand Jealousy Influences the Relationship between Brand Attachment and Word of Mouth Communication
2016

[2]   A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement
2016

[3]   Brand jealousy and willingness to pay premium: The mediating role of materialism
Journal of Brand Management 2016

[4]   Luxury fashion consumption and identity work: a study of Black African women in London
Thesis 2017

[5]   Revisiting Country Image–Examining the Determinants towards Consumers' Purchase Intention of High Technological Products
Journal of Promotion Management 2018

[6]   Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
2018

[7]   Understanding The Influence of Brand Jealousy, Brand Love and Materialism Towards Willingness to Pay Premium: Study On Coach's Handbag
2019

[8]   The predictors of consumer purchase intention of imported wines among generation Y consumers in South Africa
2017

[9]   Building the Brand: Designing a Visual Narrative
2019

[10]   SELF IMAGE CONGRUITY AND CUSTOMER PERCEIVED SQ ON IMPACT SATISFACTION ON REPURCHASE INTENTION
2019