A number of researchers have investigated that talent training should be given priority over competence and quality. For one, the International Association of Higher Business Schools (AACSB) considers professional ability, using dialectics to improve students’ independence and critical thinking skills as the most important goals of business education     . Another has considered how the study of application-oriented management accounting teaching should be conceived, and applied in actual application, in order to guide the mixed management accounting teaching methods. This teaching methodology can be implemented in various scenarios such as in cooperation with enterprises, internships, experiments, and other task-driven methods. The said research emphasizes establishing a comprehensive teaching evaluation method that uses process control and fundamental theory applications to begin the implementation of the management accounting teaching model reform . Moreover, some researchers found out that holding competitions can improve the students’ learning efficiency and cultivate their self-learning ability. Taking into account the case of Tongji University’s teaching center, it analyzes the effect of the competitions on improving the teaching quality of undergraduate education. In the end, results showed competitions enhance education reform . In particular, a teaching model of Edith Cowan University in Western Australia aims to reform “modular” teaching content and implement “case teaching method with project-driven teaching method and scenario simulation teaching method”. This variety of pedagogies has assisted them in the construction of curriculum designs, strengthening of teaching facilities security system, etc. . However, those researches have not combined the network teaching model through studying accounting management practice with competitions. In addition, previous researches have exclusively focused on the theoretical importance of teaching reform excluding the benefits of learning through competition or vice versa.
The purpose of this paper explores the real-life benefits and feasibility of combining the new teaching model with competitions. This research will particularly use the teaching method utilized by Lu Huang in 2018 . Furthermore, it implements the competition process previously mentioned by Xiaogang Wang, Dahong Yu, Xinhua Xu, Guoping Wang, Yajuan Fan in 2018 . The aim of accounting management practice is to cultivate innovative and entrepreneurial talents in the context of network teaching model, which hopes to encourage students’ enthusiasm via competitions to facilitate independent learning.
2. The Teaching Research Ideas of Management Accounting Training under the Network Teaching Model
An EVC teaching team needs to be set up to comprehensively discuss the design of the course content, the implementation of teaching plans, the selection of teaching methods, how to solve the problem of disconnected students’ theoretical courses from practical training, and EVC competitions. Due to the innovation of the course teaching model, teaching information also involves a System support, which optimizes students’ curriculum assessment mechanism and other issues.
The teaching plan of this course is shown in Table 1.
3. Existing Problems in Promoting the Research of Traditional Management Accounting Practice under the Network Teaching Model
At present, the State and Ministry of Education’s policy of encouraging university students to innovate and start businesses is just a matter of traditional theoretical teachings, or simply participating in a competition to practice a project to achieve practical purposes, which are difficult to polish entrepreneurial talents. Afterward, systematic training, can improve the practical skills required at the theoretical level, which opens up the barriers of the course. This includes two levels of content, one is to strengthen the connection between the professional courses, and the other is to strengthen the hands-on experiences of students. In the study of multi-disciplinary theoretical knowledge, such as management accounting and financial accounting, there is a disconnection between theories and practical simulations, which makes it difficult for students to adapt what they have learned in real scenarios, making flexibility impossible. In order to solve the current situation and strengthen the comprehensive ability of students, EVC has been launched, which is a comprehensive course, however it has not yet formed a systematic system in teaching. So far, it has only conducted practical exploration of related competitions, and there is still much room for teaching improvement. At present, in order to better analyze the teaching mode of the EVC
Table 1. Teaching plan.
course, the online EVC training operation platform developed by NetChina.com is used in conjunction with the school’s basic teaching equipment to provide a solid foundation for its smooth implementation.
1) How to transition from traditional teaching to the new teaching model
Teachers need to abandon the dominant position in traditional teaching and renew teaching concepts. Teachers need to create a relaxed and free atmosphere for students, make reasonable use of the diverse and information-based teaching methods of “give + participation + guidance”, and enrich competition cases. Practice cases are integrated into the student’s learning process, allowing students to participate fully in classroom teaching, research and explore problems, and to find solutions. At the same time, educators need to engage in interactive discussions with students through actual training in the mall, update the knowledge structure in real time, expand horizons and teaching ideas, keep up with cutting-edge information, and improve teaching capabilities.
Li Xiaomei, Liu Xiaowei, He Kui (2018) referenced from the teaching model of Edith Cowan University in Western Australia, and aimed at reforming “modular” teaching content and implementing “case teaching method with project-driven teaching method and scenario simulation teaching method”. This variety of teaching methods have assisted them in the construction of curriculum designs, and strengthening of teaching facilities security system, etc. Currently, the situation of students’ theoretical study and actual operation are completely separated. Several theoretical studies are confusing, leading to the delay of the actual operation. Our reforms focus on having the theoretical knowledge to be applied in practical training, so that students can learn to use them, and verify their usefulness through the actual practices. In addition, using the training platform provides students with a timely resource platform to consolidate theoretical knowledge and build a knowledge system.
2) Can the network teaching stimulate students’ enthusiasm?
Taking the Internet operation platform as a carrier, it simulates the entrepreneurial process, integrates professional knowledge into the entire business warfare exercise platform, and realizes “inspiring entrepreneurial awareness, experiencing the entrepreneurial process, and improving entrepreneurial skills” in participation, and effectively improving students’ ability to analyze and solve practical problems. So far, the EVC management accounting training platform is a platform system for simulating entrepreneurship and a teaching tool.
Through the use of the intelligent system in the classroom-the “Teacher”, which is the system will automatically issue financial external reports after each operation, such as balance sheets, profit statements, cash flow statements, as well as production cost details, period expense details, and cash. Especially, the cash flow statement helps students understand the financial status of the company, and automatically calculates the financial report analysis indicators, and uses chart tools, such as radar charts and DuPont analysis for financial analysis. Once the process is done, the instructor will comment and analyze the students’ companies to develop their business acumen and data analysis capabilities. This is equivalent to a tool for auxiliary teaching, which stimulates students’ consciousness of active learning and exploration.
3) How does the network teaching model cultivate innovative and entrepreneurial talents?
Based on the EVC training platform, it helps cultivate innovative and entrepreneurial talents for students, and organically integrates the advantages of modern information education and traditional education. Additionally, it also improves the learning efficiency of students while improving teaching efficiency, and explores the issues of “what to learn” and “how to learn”. The instructors will also organize students to carry out business-based adversarial learning on their own, establish interactive discussion groups offline, discuss competition strategies, summarize experiences, and combine online and offline learning. With EVC, it will break the limitations of students passively accepting whatever information educators teach them in classroom settings. As a result, it will strengthen the students’ autonomous learning consciousness and exercise self-education and application of technical skills through competitions supported by Internet technology.
4. Future Improvement Plan
For the EVC management accounting training platform, it is a scenario simulation. By designing an operating environment similar to that in real life, students are allowed to enter a scenario, play various roles, and conduct simulation exercises to better understand and master what they have learned. This is a teaching method that enhances knowledge and improves practical ability. However, in the course of the research, we found some areas for improvements.
1) Optimize assessment methods to solve students’ learning attitude in the new model
2) Promote learning by competition and improve the combination of theoretical and practical lessons
Through the EVC management accounting training platform as the main body, practical operation simulation as the guide, and the talent entrepreneurship training model combined with the competition, it is an organic combination of
Table 2. General assessment methods.
Table 3. Specific assessment methods in actual competition.
the needs of university students for the cultivation of talents under the trend of innovative entrepreneurship. The EVC management accounting training teaching is a combination of theoretical courses and practical teaching to cultivate students’ practical skills, management execution ability, and management decision-making ability. This is a kind of talent training model formed under the direction of network teaching model under the environment of big data and information technology. And through EVC training to simulate the actual business environment of the company, allowing students to give full play to their role in role-playing to make the company’s business decision-making work, so that it can form a strong business concentration, market response, and value creation ability, towards knowledge, ability, thinking, and other diversified “composite” talents.
It is a project-driven model to promote student learning through competitions. Students participate in competitions, and use platform training in class. During competitions, they set different goals, and try different solutions to derive the most profitable entrepreneurial model. This solves the phenomenon of students’ separation of theory and practice in the learning process, leading to the cultivation of students’ comprehensive creative thinking ability and interest in entrepreneurship.
At present, the study of management accounting training teaching mode oriented by practical simulation under the network teaching model is to change the psychology of students relying on educators to teach knowledge in the classroom. The concept of network teaching model and the promotion of learning through competition pass on to students, guide them to turn to independent inquiry learning, teamwork collaborative learning, form and strengthen self-learning consciousness, improve self-learning ability, innovation and entrepreneurship ability, application ability, and cultivate strategic thinking.
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