Back
 AJIBM  Vol.9 No.8 , August 2019
Evaluation of the Credibility of Tourism Industry Associations and Its Influencing Factors: Perspective of the G Hot Spring & SPA Association in China
Abstract:
The Tourism industry association is a non-profit organization that is a bridge between the government and tourism companies to maintain the common interests of the tourism industry and members of the association, and to promote the sustainable development of tourism and member companies. The credibility degree to the self-discipline and supervision of tourism industry associations will affect the public’s willingness to spend in member companies of tourism industry association. This paper takes China’s G Hot Spring & SPA Industry Association in China as an example to investigate the credibility in the G Hot Spring & SPA Industry Association and the public’s willingness to spend on the member companies of the G Province Hot Spring & SPA Industry Association, and then analyze the factors affecting the credibility of the Hot Spring & SPA Industry Association. It was found that the public did not have a high degree of trust in the shortlist. The association’s insufficient publicity by the self-media, the imperfect internal governance mechanism of the association, the insufficient of government supervision over the hot spring industry associations, and the imperfection of the social credit system lead to low credibility. Relevant strategies and suggestions to enhance the credibility of the tourism industry association were proposed.
Cite this paper: Tu, B. , Huang, L. and Tu, Q. (2019) Evaluation of the Credibility of Tourism Industry Associations and Its Influencing Factors: Perspective of the G Hot Spring & SPA Association in China. American Journal of Industrial and Business Management, 9, 1712-1722. doi: 10.4236/ajibm.2019.98112.
References

[1]   Fan, L.J. (2014) Tourism Industry Association Market Service Function Research. Master Thesis, Nanchang University, Nanchang.

[2]   Ma, Z.T. (2015) China Travel News 2015.7.29/004 Version.

[3]   Huang, L. (2006) China Tourism Industry Association Research. Master Thesis, Sichuan University, Chengdu.

[4]   Huang, L. (2006) China Tourism Industry Association Research. Master Thesis, Sichuan University, Chengdu.

[5]   Su, D.S. (2000) Industrial Economics. Higher Education Press, Beijing.

[6]   The Central Office of the Communist Party of China and the General Office of the State Council (2015) Overall Plan for the Decoupling of Chambers of Commerce and Administrative Organs of Industry Associations. http://www.gov.cn/zhengce/2015-7/08/content_2894118.htm

[7]   G Province Hot Spring Industry Association Official Website. http://www.gdhotspring.com

 
 
Top