CUS  Vol.7 No.1 , March 2019
Study on the Authenticity Perception of Intangible Cultural Heritage
Abstract: As a challenging topic in tourism, the authenticity of the cultural heritage represents the value and attraction of heritage. With tourism development, scholars have called for the authenticity perception of cultural heritage which still stays at the conceptual level. However, there are few researches that involve the essence and protection of authenticity. Hence, after in-depth study on the characteristics of intangible cultural heritage, the authors try to discuss the difference of tourists’ perception on authenticity of the intangible cultural heritage so as to achieve the effective protection of intangible cultural heritage. The study investigates tourists in Bo Luo Dan Temple Fair with SPSS to carry on the statistics and the main factors affecting the perception of authenticity to further study their relationship with satisfaction. The conclusion found that there were two core factors that had an impact on perceived authenticity, and there exists significant positive impact between the authenticity of the perception and satisfaction.
Cite this paper: Hu, J. , Feng, X. , Zhang, M. and Luo, J. (2019) Study on the Authenticity Perception of Intangible Cultural Heritage. Current Urban Studies, 7, 35-58. doi: 10.4236/cus.2019.71003.

[1]   Apostolakis, A. (2003). The Convergence Process in Heritage Tourism. Annals of Tourism Research, 30, 795-812.

[2]   Chen, N., Qiao, G. H., & Liu, L. (2009). Study on Tourism Risk Perception and Preference Relevance of Outbound Visitors—Case Study of Beijing Visitor. Human Geography, 24, 97-102.

[3]   Chen, Y. Y. (2006). Empirical Study on Visitor Perception and Satisfaction—Case Study of Tourism Destination of Kaifeng. Journal of Henan University, 36, 62-66.

[4]   Cohen, E. (1988). Authenticity and Commoditization in Tourism. Annals of Tourism Research, 15, 371-386.

[5]   Feng, S. H., & Sha, R. (2007). Study on Evaluation Model of “Authenticity and Satisfaction” from Visitors in Ancient Village Tourism. Human Geography, 22, 85-89.

[6]   Gao, F. (2008). Study on Cultural Commercialization and Authenticity in Minority Tourism Development—Case Study of Dynamic Yunnan. Journal of Baoshan Normal College, 27, 53-56.

[7]   Goulding, C. (2000). The Commodification of the Past, Postmodern Pastiche, and the Search for Authentic Experiences at Contemporary Heritage Attractions. European Journal of Marketing, 34, 835-853.

[8]   Hu, J. L. (2010). Study on Visitor’s Perception on Industrial Heritage Authenticity in Shanghai. Shanghai: Shanghai Normal University. Huang, Y. L., & Huang, Z. F. (2008). Perception Structural Model and Application of Rural Visitors—Case Study of South-West Minority Region. Geographic Research, 27, 1455-1465.

[9]   Hughes, G. (1995). Authenticity in Tourism. Annals of Tourism Research, 22, 781-803.

[10]   Li, Y. L., Chen, Y. S., & Zhang, L. (2007). Cultural Heritage Tourism Study in the Perspective of Visitor Perception and Preference—Case Study on Peing Yao Town. Reform and Strategy, 12, 123-126.

[11]   Liu, R., Su, W. C., & Teng, J. Z. (2005). On Rural Eco-Tourism Development in Guizhou. Eco-Economy, 6, 86-89.

[12]   Luo, Y. J., Wu, C. C., & Deng, J. Y. (2007). Comparative Study on Affecting Perception of Visitor’s Entertainment Based on Leisure Motive—Case Study of Zhangjiajie National Forest Park. Issues of Forestry Economics, 27, 8-61.

[13]   Ma, X. J. (2006). Study on Authenticity of Foreign National Cultural Heritages. Study on Minority of Guangxi, 3, 185-190.

[14]   Shi, C. Y., & Liu, Z. H. (2009). Study on Visitor Satisfaction Based on Pure Perception Model. Tourism Tribune, 4, 51-55.

[15]   Shi, C. Y., Zhang, J., & You, H. H. (2008). Structural Equation Model of Tourism Destination Competitiveness in the Perspective of Visitor Perception. Geographical Research, 27, 703-714.

[16]   Tian, M., & Bao, J. (2005). Study on Authenticity of Performance from Visitors—Case Study of Dance in Xishuangbanna. Journal of Guilin Tourism University, 16, 12-19.

[17]   Tomaz, K., & Vesna, Z. (2009). A Consumer-Based Model of Authenticity. Tourism Management, 1, 1-13.

[18]   Tong, Q., & Yang, R. (2009). Visitor Satisfaction Evaluation of Dongda Spring Resort of Xian. Anhui Agricultural Science, 27, 13421-13423. Wang, W. (2006). An Introduction to Intangible Cultural Heritage. The Press of Culture and Art.

[19]   Wang, X. X., & Zhang, C. Z. (2007). Understanding Difference of Authenticity in Heritage Tourism and Heritage Management. Tourism Science, 21, 13-16.

[20]   Yang, Y., & Li, T. (2007). Study on Xian Rural Tourism Development in Perspective of Visitor Perspective Evaluation. Tourism Tribune, 22, 32-37.

[21]   Yeoman, I. S. Brass, D., & Mcmahon-Beattie, U. (2007). Current Issue in Tourism: The Authentic Tourist. Tourism Management, 28, 1128-1138.

[22]   Zhang, Y. (2009). Empirical Study on the Influence of Visitor Shopping Experience on Purchase Willingness. Journal of Jiangxi University of Finance and Economic, 5, 98-102.

[23]   Zhou, Y., Wu, M., Zhou, Y., & Zhu, Y. (2007). Study and Comparasim of Autenticity in Tourism. Tourism Tribune, 6, 42-47.