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 AJIBM  Vol.8 No.12 , December 2018
On the Origin, Development and Prospect of Rural Tourism in China
Abstract: This paper explores the origin of rural tourism in China, and holds that rural tourism in China originated from the first Litchi Festival held in Shenzhen in 1988. Through the analysis of the development history of rural tourism in China for 30 years, the development of rural tourism in China is divided into three stages, which predicts the development direction of rural tourism in China.
Cite this paper: Cheng, Z. , Wang, C. and Pu, A. (2018) On the Origin, Development and Prospect of Rural Tourism in China. American Journal of Industrial and Business Management, 8, 2421-2427. doi: 10.4236/ajibm.2018.812162.
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