AJIBM  Vol.8 No.8 , August 2018
Cross-Border Electronic Commerce Development Present Situation and the Innovation Research in China
Abstract: With the opening of China’s national gate, China’s economy has entered a stage of rapid development, and the development of cross-border e-commerce is extremely strong, which has greatly impacted and affected the international trade market. The article is organized as follows 3 parts: based on the summary of the new development trend of global e-commerce, this paper analyzes and studies the different aspects of how to conduct innovation in e-commerce according to China’s national conditions and the status quo of China’s e-commerce trade, and finally obtains innovation research in China. The new trend includes innovation of profit model, innovation of marketing model and innovation of supervision mode; China’s e-commerce innovation is characterized by diversified development of profit model, and enhances competitiveness and marketing mode through integration of value-added services with logistics and supply chain. Including B2C mode, direct supply mode, B2B mode and Amazon integration, B2B and B2C access, and the innovation of supervision mode should be the conclusion of the comprehensive management of relevant ministries and commissions, joint management and unblocking of various functional departments.
Cite this paper: He, W. and Xu, Y. (2018) Cross-Border Electronic Commerce Development Present Situation and the Innovation Research in China. American Journal of Industrial and Business Management, 8, 1825-1842. doi: 10.4236/ajibm.2018.88124.

[1]   Cao, S.Y. and Li, Z.X. (2013) Research on Third Party Logistics Mode of Cross-Border E-Commerce. E-Commerce, 3, 23-25.

[2]   Zhang, X.H. and Guo, H.L. (2016) Cross-Border E-Commerce and Cross-Border Logistics Collaboration: Mechanism and Path. China’s Circulation Economy, 11, 83-92.

[3]   Xiao, C.Z. and Bian, W.T. (2016) Thoughts on the Development of Cross-Border E-Commerce and Cross-Border Payment Services in the Context of RMB Internationalization. Zhejiang Finance, 08, 18-26.

[4]   Van Hoose, D. (2011) E-Commerce Economics. Routledge, Abingdon-on-Thames, 148-152.

[5]   Huajin Market Research Center (2018) China Industry Research Report Network.

[6]   Cao, L., Zhang, Z.P. and Yu, S.M. (2017) 2017 (First Half) China E-Commerce Market Data Monitoring Report. E-Commerce Research Center.

[7]   Cao, L., Zhang, Z.P. and Yu, S.M. (2017) 2017 China Export Cross-Border E-Commerce Development Report. E-Commerce Research Center.

[8]   Ministry of Commerce (2013) Opinions on Implementing Policies to Support Cross-Border E-Commerce Retail Exports.