Thierry Fleury Medard Denamguere, Xiangfeng Wu, Sokai Wiltord, Padou Maxime

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Faculty of Management and Engineering, Department of Science Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing, China.
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Abstract: It has been several years since trade was born between companies and different nations, or the World Trade Organization (1994) completed the idea in the context of carrying out their commercial activity without having many barriers. The evolution of the new technology has allowed a new economic boom, in order to reinforce and reinvigorate the capacity of human resources, making a state of place on the digitalization requiring a strategy of the company in the digitization and the practices to the method, going through a feasibility study that the group Axa had looked into, in order to be able to engage in competitiveness. This study has allowed us, therefore, to give concrete proposals related to the situation in which the group is complementing the work that has already been done by our predecessors, to be able to possess economic, political and cultural reforms.

Keywords: Corporate strategy, Competitiveness, Digitalization

Cite this paper: Denamguere, T. , Wu, X. , Wiltord, S. and Maxime, P. (2018) Strategy of Enhancing Corporate Competitiveness through Operational Digitalization: Case of Axa France. American Journal of Industrial and Business Management, 8, 1460-1468. doi: 10.4236/ajibm.2018.86098.

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