Successful Factors and Prediction of Crowdfunding on WeChat

Yong  Xu; Ni  Zhu

doi:10.4236/ajibm.2018.84065

Yong Xu, Ni Zhu

Abstract: Taking crowdfunding projects on WeChat for research object, including Tencent Charitable Foundation and Qingsongchou, empirical study has used the multivariate analysis of variance, logistic regression and data mining to analyse the influence factors of final funding and the result (success or failure), and then build a model to forecast the result. The empirical study indicates that user participation, user trust and project characteristics have significant influence on crowdfunding projects’ success. The forecast model based on data mining has good prediction accuracy.

Keywords: Crowdfunding, WeChat, Successful Factors, Logistic Regression, Forecast

Cite this paper: Xu, Y. and Zhu, N. (2018) Successful Factors and Prediction of Crowdfunding on WeChat. American Journal of Industrial and Business Management, 8, 946-962. doi: 10.4236/ajibm.2018.84065.

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