Study on Marketing Strategy System of SMEs under Internet Background

Yongyue  Jin

doi:10.4236/ajibm.2018.83042

Yongyue Jin

Abstract: Generally speaking, small and medium-sized enterprises (SMEs) have common problems in marketing strategy formulation and strategy implementation, such as lagging marketing concept and single marketing mode and so on [1]. The incompleteness of marketing strategy system seriously restricts the leapfrog development and sustainable development of SMEs. Problems in the implementation of SME marketing strategy mainly reflect the lack of professional Internet marketing personnel reserved, the lack of mature concept of mobile Internet marketing and good use of mobile Internet marketing [2]. According to the problems existing in the marketing of SMEs in our country, the marketing strategy optimization of SMEs should be promoted in the aspects of cultivating and introducing mobile Internet marketing professionals, updating the concept of mobile Internet marketing, using the Internet to put into operation accurately and using Internet tools to build core competitiveness [3]. First this article introduces the definition of SMEs and the importance of SMEs for the national economy, and then collates and summarizes the problems faced by SMEs in China in the context of the Internet and provides solutions to these problems, which are also the main contribution of this article.

Keywords: Small and Medium-Sized Enterprises, Marketing, Strategic System, Current Situation Analysis, Countermeasure Research

Cite this paper: Jin, Y. (2018) Study on Marketing Strategy System of SMEs under Internet Background. American Journal of Industrial and Business Management, 8, 638-644. doi: 10.4236/ajibm.2018.83042.

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