[1] Liu, S.L. and Gan, Y.L. (2015) Review and Prospect of Consumer Promotion Expectation. Foreign Economics and Management, 37, 40-52.
[2] Zhu, H.W., Huang, M.X. and Fu, G.Q. (2010) Why Price Promotions Can Only Bring Popularity without Buying Gas. Economic management, No. 1, 94-99.
[3] Elliot, A.J. and Maier, M.A. (2014) Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans. Annual Review of Psychology, 65, 95-120.
https://doi.org/10.1146/annurev-psych-010213-115035
[4] Mehta, R. and Zhu, R.J. (2009) Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323, 1226-1229.
https://doi.org/10.1126/science.1169144
[5] Bagchi, R. and Cheema, A. (2013) The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism. Journal of Consumer Research, 39, 947-960.
https://doi.org/10.1086/666466
[6] Elliot, A.J., Maier, M.A., Martin, J.B., Friedman, R. and Pekrun, R. (2009) The Effect of Red on Avoidance Behavior in Achievement Contexts. Personality and Social Psychology Bulletin, 35, 365-375.
https://doi.org/10.1177/0146167208328330
[7] Liu, W.M. and Liang, J.M. (2015). Choose Red or Blue—Background Color Affects Visual New Product Evaluation Phenomenon, Intermediary and Boundary System Research. Nankai Management Review, 18, 23-35.
[8] Chittaro, L. (2016) Tailoring Web Pages for Persuasion on Prevention Topics: Message Framing, Color Priming, and Gender. International Conference on Persuasive Technology, Springer International Publishing, 3-14.
[9] Labrecque, L.I. and Milne, G.R. (2012) Exciting Red and Competent Blue: The Importance of Color in Marketing. Journal of the Academy of Marketing Science, 40, 711-727.
https://doi.org/10.1007/s11747-010-0245-y
[10] Williams, D.J. and Noyes, J.M. (2007) How Does Our Perception of Risk Influence Decision-Making? Implications for the Design of Risk Information. Theoretical Issues in Ergonomics Science, 8, 1-35.
https://doi.org/10.1080/14639220500484419
[11] Gorn, G.J., Chattopadhyay, A., Sengupta, J., et al. (2004) Waiting for the Web: How Screen Color Affects Time Perception. Journal of Marketing Research, 41, 215-225.
https://doi.org/10.1509/jmkr.41.2.215.28668
[12] Hanss, D., Böhm, G. and Pfister, H.R. (2012) Active Red Sports Car and Relaxed Purple-Blue Van: Affective Qualities Predict Color Appropriateness for Car Types. Journal of Consumer Behaviour, 11, 368-380.
https://doi.org/10.1002/cb.1380
[13] Kahneman, D. and Tversky, A. (1979) Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47, 263-292.
https://doi.org/10.2307/1914185
[14] Kühberger, A. (1995) The Framing of Decisions: A New Look at Old Problems. Organizational Behavior & Human Decision Processes, 62, 230-240.
https://doi.org/10.1006/obhd.1995.1046
[15] Shi, Z.M., Li, L.L. and Wu, L.F. (2013) “Love Gift” or “to Be Wrapped in Mail”: Which Kind of Promotion Is More Attractive to You?—Study on the Adjustment Variables Affecting the Relationship between Online Promotion Framework and Online Purchasing Intention. Journal of Marketing Science, 1, 105-117.
[16] Guo, S. and Yin, C.Y. (2015) The Response of Consumers to Marketing Information Framework Based on Different Face View of Adjusting Orientation. Management Journal, 12, 1529-1535.
[17] Palazon, M. and Delgado-Ballester, E. (2009) Effectiveness of Price Discounts and Premium Promotions. Psychology & Marketing, 26, 1108-1129.
https://doi.org/10.1002/mar.20315
[18] Hao, L.G. and Zeng, H. (2017) Influence of Time Pressure and Adjustment Focus on the Effect of Promotional Frame. Journal of Management Engineering, 31, 32-38.
[19] Diamond, W.D. and Sanyal, A. (1990) The Effect of Framing on the Choice of Supermarket Coupons. Advances in Consumer Research, 17, 488-493.
[20] Lynch, J.G., Marmorstein, H. and Weigold, M.F. (1988) Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations. Journal of Consumer Research, 15, 169-184.
https://doi.org/10.1086/209155
[21] Luo, L., Chen, X.J., Han, J., et al. (2010) Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases. Journal of Marketing Research, 47, 1114-1128.
https://doi.org/10.1509/jmkr.47.6.1114
[22] Pham, M.T. and Avnet, T. (2004) Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion. Journal of Consumer Research, 30, 503-518.
https://doi.org/10.1086/380285
[23] Purnawirawan, N. and Pelsmacker, P.D. (2012) Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions. Journal of Interactive Marketing, 26, 244-255.
https://doi.org/10.1016/j.intmar.2012.04.002
[24] Jiang, Z. and Benbasat, I. (2007) Research Note Investigating the Influence of the functional Mechanisms of Online Product Presentations. Social Science Electronic Publishing, 18, 454-470.
https://doi.org/10.1287/isre.1070.0124
[25] Dens, N., Pelsmacker, P.D., Wouters, M., et al. (2012) Do You Like What You Recognize? The Effects of Brand Placement Prominence and Movie Plot Connection on Brand Attitude as Mediated by Recognition. Journal of Advertising, 41, 35-54.
[26] Burger, J.M. (1989) Negative Reactions to Increases in Perceived Personal Control. Journal of Personality and Social Psychology, 56, 246-256.
https://doi.org/10.1037/0022-3514.56.2.246
[27] Cutright, K.M., Bettman, J.R. and Fitzsimons, G.J. (2013) Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained. Journal of Marketing Research, 50, 365-377.
https://doi.org/10.1509/jmr.10.0202
[28] Guinote, A. (2007) Power Affects Basic Cognition: Increased Attentional Inhibition and Flexibility. Journal of Experimental Social Psychology, 43, 685-697.
https://doi.org/10.1016/j.jesp.2006.06.008
[29] Weick, M., Guinote, A. and Wilkinson, D. (2011) Lack of Power Enhances Visual Perceptual Discrimination. Canadian Journal of Experimental Psychology, 65, 208-213.
https://doi.org/10.1037/a0024258
[30] Keltner, D., Gruenfeld, D.H. and Anderson, C. (2003) Power, Approach, and Inhibition. Psychological Review, 110, 265-284.
https://doi.org/10.1037/0033-295X.110.2.265
[31] Kwak, J. and Park, J. (2012) Effects of a regulatory Match in Sunk-Cost Effects: A Mediating Role of anticipated Regret. Marketing Letters, 23, 209-222.
https://doi.org/10.1007/s11002-011-9148-z
[32] Wei, S.L. and Tang, C.S. (2013) Advance Selling in the Presence of Speculators and Forward-Looking Consumers. Production & Operations Management, 22, 571-587.
https://doi.org/10.1111/j.1937-5956.2012.01421.x
[33] Rutchick, A.M., Slepian, M.L. and Ferris, B.D. (2010) The Pen Is Mightier than the Word: Object Priming of Evaluative Standards. European Journal of Social Psychology, 40, 704-708.
https://doi.org/10.1002/ejsp.753
[34] Sideridis, G.D. (2008) The Regulation of Affect, Anxiety, and Stressful Arousal from Adopting Mastery-Avoidance Goal Orientations. Stress & Health, 24, 55-69.
https://doi.org/10.1002/smi.1160
[35] Schwarz, N. and Clore, G.L. (2003) Mood as Information: 20 Years Later. Psychological Inquiry, 14, 296-303.
https://doi.org/10.1207/S15327965PLI1403&4_20