Porter, M.E. and Kramer, M.R. (2011) Creating Shared Values: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review, No. 1, 1-5.
 Prahalad, C.K. and Hart, S.L. (2002) The Fortune at the Bottom of the Pyramid. Strategy and Business, No. 26, 54-67.
 Schmitt, J. (2014) Understanding Shared Value. Springer Fachmeelien, Wiesbaden, 19-30.
 Porter, M.E. and Kramer, M.R. (2006) The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, No. 12, 1-13.
 Avista. (2011) Building Shared Value for a Shared Future. Spokane, 1-3.
 Pfitzer, M., Bockstette, V. and Stamp, M. (2013) Innovating for Shared Value. Harvard Business Review, No. 9.
 Porter, M.E., Hills, G. and Pfitzer, M. (2012) Measuring Shared Value: How to Unlock Value by Lining Social and Business Results. Foundation Strategy Group, No. 3, 100-107.
 Bockstette,V. and Stamp, M. (2011) Creating Shared Value: A How-to Guide for the New Corporate Revolution. Foundation Strategy Group, No. 3, 12.
 Winder, K.L., Rose, J.A. and Viswanathan, M. (2009) Marketing to Subsistence Consumers: Lessons from Practice. Journal of Business Research, No. 6, 559-659.
 Prahalad, C.K. (2005) The Fortune at the Bottom of the Pyramid. Wharton School Publishing, Philadelphia, 1-12.
 Quinn. J.B. (1992) Intelligent Enterprise: A Knowledge and Service Based Paradigm for Industry. Management Accounting, No. 3, 109.
 Chikweche, T. and Richard, F. (2010) Understanding Factors That Influence Purchase in Subsistence Markets. Journal of Business Research, 63, 643-650.
 Karnani, A.G. (2007) The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Help Alleviate Poverty. California Management Review, No. 6, 582-584.
 London, T., Anupindi, R. and Sheth, S. (2010) Creating Mutual Value: Lessons Learned from Ventures Serving Base of the Pyramid Producers. Journal of Business Research, No. 6, 1-8.
 Christiansen, N. (2014) Business Initiatives that Overcome Rural Poverty and Marginality through Creating Shared and Value. Springer, Netherlands, 2-3.
 Mendoza, R.U. and Thelen, N. (2008) Innovations to Make Markets More Inclusive for the Poor. Development Policy Review, 26, 427-458.
 Yin, R.K. (2009) Case Study Research: Design and Methods. 4th Edition, Sage Publications, Thousand Oaks, 240.
 EiSenhardt, K.M. (1989) Buildings Theories from Case Study Research. Academy of Management Review, 14, 532-550.
 Yin, R.K. (2002) Applications of Case Study Research. Stage Publications, Thousand Oaks, 22-28.
 Miles, M.B. and Huberman, M. (1994) Qualitative Data Analyse: An Expanded Sourcebook. Sage Publications, Thousand Oaks, 58-68.
 Mair, J. and Mart, I. (2009) Entrepreneurship in and around Institutional Voids: A Case Study from Bangladesh. Journal of Business Venturing, 24, 419-435.
 Desoto, H. (2000) The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else. Basic Books, New York, 8-16.