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 AASoci  Vol.7 No.8 , August 2017
Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”
Yun Zhu, Hui Ye, Shukun Tang
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Abstract: Based on Technology Acceptance Model (TAM), this paper constructs the augmented reality electronic publication communication effect model (AREPCEM) and analyzes the data among youth. It is found that the first-level index (use and recognition) and second-level indicators (external variables, perceived usefulness, perceived ease of use, satisfaction, dependency) have positive relevance to audience recognition among youth.
Keywords: Augmented Reality, Electronic Publications, Communication Effect, Youth
Cite this paper: Zhu, Y. , Ye, H. and Tang, S. (2017) Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”. Advances in Applied Sociology, 7, 305-318. doi: 10.4236/aasoci.2017.78019.
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