AJIBM  Vol.7 No.6 , June 2017
Customization-Massing—New Angle of View to Implement C2B Development in China
Abstract: In Consumer to Business (C2B) mode driven by consumer demand, enterprises must not only meet the requirements of individual customers, but also take into account the trade-off between cost and profit. Customization-massing becomes the core model successfully implementing the C2B. This article analyses and expounds the principle and the main way of realizing C2B by customization-massing from two aspects personalized marketing and flexible production, and proposes Intelligent manufacturing and 3D technology will be the future direction of C2B development in China.
Cite this paper: Song, X. and Tang, L. (2017) Customization-Massing—New Angle of View to Implement C2B Development in China. American Journal of Industrial and Business Management, 7, 735-740. doi: 10.4236/ajibm.2017.76052.

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