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 AJIBM  Vol.7 No.5 , May 2017
Research on the Consumer Finance System of Ant Financial Service Group
Yanan Zhao
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Abstract: This paper takes the Ant Financial Service Group as an example and analyzes the development pattern of its consumer finance system. The Ant Financial Service Group developed from an e-commerce platform. Its consumer finance system takes full advantages of the large amount of data which is accumulated from the e-commerce platform. This kind of development mode can realize the win-win development of e-commerce platform and Internet consumer finance, which has the reference significance to the development of other consumer finance platforms.
Keywords: Consumer Finance, E-Commerce Platform, Consumption Stickiness, Credit System
Cite this paper: Zhao, Y. (2017) Research on the Consumer Finance System of Ant Financial Service Group. American Journal of Industrial and Business Management, 7, 559-565. doi: 10.4236/ajibm.2017.75041.
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