M. Fafchamps, R. Vargas-Hill and B. Minten, “Quality Control in Non-Staple Food Markets: Evidence from India,” Agricultural Economics, Vol. 38, No. 3, 2008, pp. 251-266. doi:10.1111/j.1574-0862.2008.00297.x
 Y. Esemu and E. Wood, “Innovation and Performance Improvement among Exporters in the Uganda Floriculture Industry,” In: S. P. Sigué, Ed., Repositioning African Business and Development for the 21st Century, 10th Annual International Conference, Kampala, 19-23 May 2009, pp. 247-258.
 J. A. Watson and M. A. Gunderson, “Direct Marketing of Specialty Crops by Producers: A Price-Comparison between Farmers’ Markets and Grocery Stores,” Southern Agricultural Economics Association, 2010 Annual Meeting, Orlando, 6-9 February 2010. http://purl.umn.edu/56512
 B. Minten and T. Reardon, “Food Prices, Quality, and Quality’s Pricing in Supermarkets versus Traditional Markets in Developing Countries,” Review of Agricultural Economics, Vol. 30, No. 3, 2008, pp. 480-490. doi:10.1111/j.1467-9353.2008.00422.x
 J. Biermacher, S. Upson, D. Miller and D. Pittman, “Economic Challenges of Small-Scale Vegetable Production and Retailing In Rural Communities: An Example from Rural Oklahoma,” Journal of Food Distribution Research, Vol. 38, No. 3, 2007, pp. 1-13.
 J. Blandon, S. Henson and J. Cranfield, “Small-Scale Farmer Participation in New Agri-Food Supply Chains: Case of the Supermarket Supply Chain for Fruit and Vegetables in Honduras,” Journal of International Development, Vol. 21, No. 7, 2009, pp. 971-984. doi:10.1002/jid.1490
 J. Ekman, J. Eyre and D. Joyce, “Flowers by Sea: Improving Market Access for Australian Wildflowers. Australian Government, Rural Industries Research and Development Corporation,” Rural Industries Research and Development Corporation, 2008. https://rirdc.infoservices.com.au/downloads/07-181.pdf
 J. C. Batista and G. B. da Silveira Filho, “Trade Costs and Deviations from the Law of One Price,” American Journal of Agricultural Economics, Vol. 92, No. 4, 2010, pp. 1011-1023. doi:10.1093/ajae/aaq044
 G. Trip, R. B. M. Huirne and J. A. Renkema, “Price- Predicting Ability of Farm Managers: Empirical Findings with Flower Producers in the Netherlands,” Review of Agricultural Economics, Vol. 22, No. 2, 2000, pp. 464- 476. doi:10.1111/1058-7195.00033
 A. Hoogerwerf, A. E. Simons and M. P. Reinders, “A Systems View on Horticultural Distribution Applied to the Postharvest Chain of Cut Flowers,” Agricultural Systems, Vol. 44, No. 2, 1994, pp. 163-180. doi:10.1016/0308-521X(94)90159-D
 A. Kirmani and A. R. Rao, “No Pain, No Gain: A Critical Review of the Literature on Signaling Unobserved Product Quality,” Journal of Marketing, Vol. 64, No. 2, 2000, pp. 66-79. doi:10.1509/jmkg.18.104.22.16800
 L. Liu and C. Yue, “Non-Tariff Barriers to Trade Caused by SPS Measures and Customs Procedures with Product Quality Changes,” Journal of Agricultural and Resource Economics, Vol. 34, No. 1, 2009, pp. 196-212.
 D. Lucking-Reiley, D. Bryan, N. Prasad and D. Reeves, “Pennies from eBay: The Determinants of Price in Online Auctions,” Journal of Industrial Economics, Vol. 55, No. 2, 2007, pp. 223-233. doi:10.1111/j.1467-6451.2007.00309.x
 A. Silber, M. Levi, M. Cohen, N. David, Y. Steinmetz and S. Assouline, “Response of Leucadendron ‘Safari Sunset’ to Regulated Deficit Irrigation: Effects of Stress Timing on Growth and Yield Quality,” Agricultural Water Management, Vol. 87, No. 2, 2007, pp. 162-170. doi:10.1016/j.agwat.2006.06.022
 S. Philosoph-Hadas, S. Droby, I. Rosenberger, Y. Perzelan, S. Salim, I. Shtein and S. Meir, “Sea Transport of Ornamental Branches: Problems and Solutions,” Acta Horticulturae, Vol. 755, 2007, pp. 267-276.
 A. Kambil and E. van Heck, “Reengineering the Dutch Flower Auctions: A Framework for Analyzing Exchange Organizations,” Information Systems Research, Vol. 9, No. 1, 1998, pp. 1-19. doi:10.1287/isre.9.1.1
 G. J. van den Berg, J. C. van Ours and M. P. Pradhan, “The Declining Price Anomaly in Dutch Rose Auctions,” American Economic Review, Vol. 91, No. 4, 2001, pp. 1055-1062. doi:10.1257/aer.91.4.1055
 O. R. Koppius, E. van Heck and M. J. J. Wolters, “The Importance of Product Representation Online: Empirical Results and Implications for Electronic Markets,” Decision Support Systems, Vol. 38, No. 2, 2004, pp. 161-169. doi:10.1016/S0167-9236(03)00097-6
 V. P. Rindova, I. O. Williamson, A. P. Petkova and J. M. Sever, “Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation,” Academy of Ma- nagement Journal, Vol. 48, No. 6, 2005, pp. 1033-1049. doi:10.5465/AMJ.2005.19573108
 M. Gebreeyesus and M. Iizuka, “Discovery of the Flower Industry in Ethiopia: Experimentation and Coordination,” Working Paper Series, United Nations University, Maastricht, The Netherlands, 2010. http://www.merit.unu.edu/publications/wppdf/2010/wp2010-025.pdf
 A. H. J. Helmsing and A. T. Melese, “Endogenisation or Enclave Formation? The Development of the Ethiopian Cut Flower Industry,” The Journal of Modern African Studies, Vol. 48, No. 1, 2010, pp. 35-66. doi:10.1017/S0022278X09990218