Cone, D. and Perry, C. (2002) The World Wide Web: An International Textile and Apparel Marketing Tool. Clothing and Textiles Research Journal, 20, 272-275.
 Palla, P., Tsiotsou, R.H. and Zotos, Y.T. (2013) Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach. Advances in Advertising Research, 4, 131-145.
 Coyle, J.R., Smith, T. and Platt, G. (2012) “I’m Here to Help” How Companies’ Microblog Responses to Consumer Problems Influence Brand Perceptions. Journal of Research in Interactive Marketing, 6, 27-41.
 Shih, B.Y., Chen, C.Y. and Chen, Z.S. (2013) An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization. Human Factors and Ergonomics in Manufacturing & Service Industries, 23, 528-540.
 Moss, G.A., Wulf, C. and Mullen, H. (2013) Internet Marketing to 50+ Generations in the UK and France. Journal of International Consumer Marketing, 25, 45-58.
 Coyle, J.R. and Thorson, E. (2001) The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising, 30, 65-77.
 Voorveld, H.A., Van Noort, G. and Duijn, M. (2013) Building Brands with Interactivity: The Role of Prior Brand Usage in the Relation between Perceived Website Interactivity and Brand Responses. Journal of Brand Management, 20, 608-622.
 Price, R.A., Wrigley, C. and Straker, K. (2015) Not Just What They Want, but Why They Want It: Traditional Market Research to Deep Customer Insights. Qualitative Market Research: An International Journal, 18, 230-248.
 Martins, C., Oliveira, T. and Popovic, A. (2014) Understanding the Internet Banking Adoption: A Unified Theory of Acceptance and Use of Technology and Perceived Risk Application. International Journal of Information Management, 34, 1-13.
 Hennig-Thurau, T., Malthouse, E.C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A. and Skiera, B. (2010) The Impact of New Media on Customer Relationships. Journal of Service Research, 13, 311-330.
 Gubbi, J., Buyya, R., Marusic, S. and Palaniswami, M. (2013) Internet of things (IoT): A Vision, Architectural Elements, and Future Directions. Future Generation Computer Systems, 29, 1645-1660.
 Karjaluoto, H., Mustonen, N. and Ulkuniemi, P. (2015) The Role of Digital Channels in Industrial Marketing Communications. Journal of Business & Industrial Marketing, 30, 703-710.
 Watson, R.P., Leyland, F.P., Berthon, P. and Zinkham, G. (2002) U-Commerce: Expanding the Universe of Marketing. Journal of the Academy of Marketing Science, 30, 333-347.
 Witell, L., Kristensson, P., Gustafsson, A. and Löfgren, M. (2011) Idea Generation: Customer Co-Creation versus Traditional Market Research Techniques. Journal of Service Management, 22, 140-159.
 Hennig-Thurau, T., Walsh, G. and Walsh, G. (2003) Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet. International Journal of Electronic Commerce, 8, 51-74.
 Hustvedt, G. and Dickson, M.A. (2009) Consumer Likelihood of Purchasing Organic Cotton Apparel: Influence of Attitudes and Self-Identity. Journal of Fashion Marketing and Management: An International Journal, 13, 49-65.
 Dominici, G. (2009) From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification. International journal of business and management, 4, 17-24.
 Dominici, G. (2008) Demand Driven Supply Chain ed Innovazione: Il Sistema Logistico-Produttivo per la Soddisfazione dei Bisogni del Cliente. Economia e Gestione Dell’innovazione nelle PMI, FrancoAngeli, Milan.
 Boccaletti, S. and Nardella, M. (2000) Consumer Willingness to Pay for Pesticide-Free Fresh Fruit and Vegetables in Italy. The International Food and Agribusiness Management Review, 3, 297-310.
 Yiridoe, E.K., Bonti-Ankomah, S. and Martin, R.C. (2005) Comparison of Consumer Perceptions and Preference toward Organic Versus Conventionally Produced Foods: A Review and Update of the Literature. Renewable Agriculture and Food Systems, 20, 193-205.
 Abrar, M., Zhilong, T., Talib, M.N. and Rui, W. (2009) E-Marketing of Organic Textile and 4Ps: Social Applications. IEEE 2009 International Conference on E-Business and Information System Security, May 2009, 1-4.
 Abrar, M., Tian, Z. and Deng, X. (2009) Exploration of Niche Market and Innovation in Organic Textile by a Developing Country. International Journal of Business and Management, 4, 10-16.
 Abrar, M., Deng, X., Safeer, A.A., Ghafoor, A. and Baig, S.A. (2016) E-Marketing Development and Its Application in Textile Sector of Pakistan—A Theoretical Review. Journal of Service Science and Management, 9, 243-254.
 Dickson, M.A. and Eckman, M. (2006) Social Responsibility: The Concept as Defined by Apparel and Textile Scholars. Clothing and Textiles Research Journal, 24, 178-191.
 Burke, R.R. (2002) Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store. Journal of the academy of Marketing Science, 30, 411-432.
 Song, J., Baker, J., Lee, S. and Wetherbe, J.C. (2012) Examining Online Consumers’ Behavior: A Service-Oriented View. International Journal of Information Management, 32, 221-231.
 Caruana, A. and Ewing, M.T. (2010) How Corporate Reputation, Quality, and Value Influence Online Loyalty. Journal of Business Research, 63, 1103-1110.
 Verma, V., Sharma, D. and Sheth, J. (2016) Does Relationship Marketing Matter in Online Retailing? A Meta-Analytic Approach. Journal of the Academy of Marketing Science, 44, 206-217.
 Grönroos, C. (1992) Facing the Challenge of Service Competition: The Economies of Service. Quality Management in Services. In: Kunst, P. and Lemmink, J., Eds., Quality Management in Services, Van Gorcum, Assen/Maastricht, 129-140.
 Riquelme, I.P., Román, S. and Iacobucci, D. (2016) Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis. Journal of Interactive Marketing, 35, 16-26.