OJCE  Vol.6 No.5 , December 2016
Leading for Sustainability in the Brazilian Construction Industry
This article analyzes the major stakeholders in the Brazilian construction industry from the viewpoint of the companies in this sector, as well as how these organizations relate to their stakeholders with regard to the topic of sustainability in the construction. The study was based on the principle that the relationship with stakeholders is one of the foundations for the inception and continuity of activities toward sustainability. The findings of which show that the construction companies start the sustainability implementation process without the involvement of external stakeholders. This survey points out the difficulty faced by Brazilian construction companies in relating to their stakeholders. There is the perception that the customers and other actors do not value sustainability-oriented activities, but, at the same time, the relationship of the companies with these stakeholders is limited to disclosure of information. This characteristic of the industry reveals a need for sustainability projects that take into consideration, since their formulation, the stakeholders’ perceptions. The importance of this article lies in the recognition that, although the topic of sustainability is discussed at all levels, studies that examine how specific construction industries have been dealing with it are still rare.
Cite this paper: de Araujo, A. , Rohan, U. , Branco, R. , Chinelli, C. and Soares, C. (2016) Leading for Sustainability in the Brazilian Construction Industry. Open Journal of Civil Engineering, 6, 737-748. doi: 10.4236/ojce.2016.65059.

[1]   World Commission on Environment and Development (1991) Report of the World Commission on Environment and Development: Our Common Future. WCED.

[2]   Elkington, J. (1998) Cannibals with Forks—The Triple Bottom Line of 21st Century Business. New Society Publishers, Oxford.

[3]   Elkington, J. (2004) Enter the Triple Bottom Line.

[4]   Lafarge Holcim Foundation (2015) Promoting and Rewarding Sustainable Construction. Lafarge Holcim Foundation.

[5]   Suliman, L.K.M. and Abdelnaser, O. (2009) Sustainable Development and Construction Industry in Malaysia. Manager, 10, 76-85.

[6]   Vinha, V. (1999) The Sustainable Devel-opment Convention and Companies Eco-Com- promised. Ph.D. Dissertation, UFRRJ, Rio de Janeiro.

[7]   Freeman, R.E. (1984) Strategic Management: A Stakeholder Approach. Pitman, Boston.

[8]   Mitchell, R.K., Agle, B.R. and Wood, D.J. (1997) Toward a Theory of Stake-holder Identification and Salience: Defining the Principle of Who and What Really Counts. Academy of Management Review, 22, 853-886

[9]   Mirvis, P.H. and Googins, B. (2006) Stages of Corporate Citizenship. California Management Review, 48, 104-126.

[10]   Esquer-Peralta, J., Velazquez, L. and Munguia, N. (2008) Perceptions of Core Elements for Sustainability. Management Decision, 46, 1027-1038.

[11]   Revit (2011) Stakeholder Engagement—A Toolkit.

[12]   FDC (2007) The State of Responsible Competitiveness 2007: Making Sustainable Development Count in Global Markets. Accountability.

[13]   USAID (2011) Tools for Data Demand and Use in the Health Sector. USAID.

[14]   Yin, R.K. (2001) Case Study: Design and Methods. Bookman, Porto Alegre.

[15]   Quinn, L. and Dalton, M. (2009) Leading for Sustainability: Implementing the Tasks of Leadership. Corporate Governance, 9, 21-38.

[16]   Antonio Carlos, G. (2007) Métodos e Técnicas de Pesquisa Social. Atlas, Sao Paulo.

[17]   Neves, J.L. (1996) Qualitativa-Características, usos e possibilidades.

[18]   Yin, R.K. (1994) Case Study Research: Design and Methods. Sage, Newbury Park.

[19]   Eisenhardt, K.M. and Graebner, M.E. (2007) Theory Building from Cases: Opportunities and Challenges. Academy of Management Journal, 50, 25-32.

[20]   Mack, N., Woodsong, C., Macqueen, K.M., Guest, G. and Namey, E. (2006) Qualitative Research Methods: A Data Collector’s Field Guide. Family Health International, North Carolina.

[21]   Lindlof, T.R. and Taylor, B. (1995) Qualitative Communication Research Methods. Sage, Thousand Oaks.

[22]   Santana, G.A.S. (2010) Institucionalizacao de instrumentos gerenciais: O caso de uma organizacao do setor elétrico. MSc Dissertation, Minas Gerais Federal University, Belo Horizonte.

[23]   Richardson, R.J. (2008) Pesquisa Social: Métodos e técnicas. Atlas, Sao Paulo.

[24]   Spradley, J. (1979) The Ethnographic Interview. Holt Rinehart & Winston, New York.

[25]   Baum, F. (2000) The New Public Health. Oxford University Press, Oxford.

[26]   Higginbottom, G.M.A. (2004) Sampling Issues in Qualitative Research. Nurse Researcher, 12, 7-19.

[27]   Lauriano, L.A., Carvalhaes, E. and Tello, R. (2012) Estágio da Sustentabilidade das Empresas Brasileiras. FDC.

[28]   Lauriano, L.A., Bueno, J.H. and Spitzeck, H. (2014)The State of Corporate Citizenship in Brazil. Corporate Governance, 14, 598-606.

[29]   BCCC (2014) Weathering the Storm: The State of Corporate Citizenship in the United States.

[30]   Lauriano, L.A., Carvalhaes, E. and Tello, R. (2012) Estágio da Sustentabilidade do Setor da Construcao Brasileiro.

[31]   Lauriano, L.A. (2013) O Estado da Sustentabilidade no Setor da Construcao Brasileiro.

[32]   CBIC (2014) CBIC Guide of Good Practices in Sustainability.