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 AJIBM  Vol.6 No.9 , September 2016
Localization of International Hotel Brands in China
Yu Wang
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Abstract: The hotel industry in China is in a stage of rapid development, and the development prospects of international hotel brands in Chinese market undoubtedly become the focus topic. The localization of international hotel brands is the inevitable trend of the development of international hotel. This paper expounds the reasons of international hotel brands localization and analyzes the localization strategies in China, mainly such as, talent localization, service localization, brand localization, and management localization.
Keywords: International Hotel Brands, Localization, Localization Strategy
Cite this paper: Wang, Y. (2016) Localization of International Hotel Brands in China. American Journal of Industrial and Business Management, 6, 942-946. doi: 10.4236/ajibm.2016.69091.
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