Received 19 March 2016; accepted 19 April 2016; published 22 April 2016
Trust products refer to the financial products or financial services created by trust company or trust operating agency under the principle of trust law for the purpose of commercial profit. From a legal perspective, the elements of trust products are the trust property, the parties of the trust and the trust contract, which form a trust relationship (He Shanshan  ; Lu Zirui  ). Song Tingting  thought that the core element among them was the trust property. These three elements determine the basic features and functioning advantages of trust products, which make the trust products more competitive. Deng Chao  deemed that from the financial point of view, the elements constituting the trust products are period, cash flow, liquidity, divisibility, complexity, etc., which determine, influence or reflect the risks and returns of trust products from different aspects.
According to the functional structure of the trust assets, trust can be divided into investment trust, financing trust and transaction management trust.
1.1. Investment Trust
1.2. Financing Trust
Finance trust business designs trust plan to meet the financial needs of investment demand. The trust company raises funds mainly from the specific company or projects which have already been assigned when the trust is established. Financing trust generates credit relationship, which is different from the equity relationship generated by investment trust.
1.3. Transaction Management Trust
Transaction management trust business refers to that trust company, as a trustee, helps their clients to solve the problems of tax planning and business management through the establishment of personal estate trust, real estate trust, nominal holding of shares trust, family trust, wills trust etc. This is a kind of business that mainly takes the advantage of trust system platform by using the trust company as an intermediary to purely provide business management services.
Since 2007, under the influence of the Chinese government’s macro-control and expected factors, the prices of assets in Chinese market such as stocks and real estate gradually reach to a downturn, so the investors’ demand for asset security and preservation is growing continually. In this context, some financial products with high yields and low risks are sought after. Among them, the trust products issued by the trust company for qualified investors are particularly eye-catching, because of their high yield, and investors’ no need to bear any risks or losses. At present, China’s annual weighted average yield rate of trust products is more than 8%, much higher than that of bank deposit rates, bank financial products yield and medium-& long-term bond coupon rate in the same period. Therefore, two questions should be put forward, why is the yield of the trust products relatively high? How to follow the pricing rules? In view of this, the paper establishs a multiple regression model and sets an empirical analysis on factors affecting the yield of assembled funds trust products in order to obtain valuable research results.
2. Theoretical Analysis
The influencing factors of the expected return rate of trust products are divided into two main categories. One is macro factors, especially the macroeconomic policies such as interest rate, the broad money supply quantity (M2), CPI growth rate. The other is the trust products’ own characteristics, including period of trust products, issue size, product investment areas and so on.
2.1. Macro-Economic Factors
Trust industry in the economic environment, as a big branch of financial industry, no doubt will be well affected by the whole macro economy, and this effect will be global, involving all trust incomes. This paper studies the macroeconomic factors, including interest rates, broad money supply, and inflation rates.
2.1.1. Interest Rates
Yang Chao  believed that the interest rate is a very important role in monetary policy, which has a vital relationship with almost all financial assets and financial phenomena including trust product. The interest rate fluctuation is a benchmark for estimating and evaluating the incomes and risks of trust products. The interest rate reflects the cost of fund financing, and it reflects the time value of money, the risk of the market value and the impact of inflation. Deng Xusheng and Xiao Jiwu’s  study showed that the interest rate fluctuation will affect capital flow, thereby affecting the market expected return rate, capital cost of enterprises and even investment decisions of investors. Higher interest rates will prompt investors to seek higher return projects to compensate the opportunity cost of their own, and when the interest rate becomes lower, the income investors’ demand will be reduced. Guo Yuliang  thought that the interest rate will influence people’s expectations for expected return of investment products, and the changes about expectations will be reflected in the expected return of investment products. When the interest rate rises, the expected return rate of trust products will rise. And when the interest rate falls, trust products can attract sufficient funds without a high expected return rate, and then the expected return rate of trust products will reduce.
2.1.2. The Broad Money Supply
According to the strength of liquidity, money is divided into three levels in China: M0, Ml and M2. M0 is the cash in circulation. Ml is known as the narrow money-M0 plus the demand deposits of the bank, reflecting the real purchasing power. Li Hong and Fu Huan  deemed that M2-Ml plus a quasi currency, including the regular deposits, savings deposits and other deposits which reflects not only the real purchasing power, but also the potential purchasing power, known as the broad currency. In the research on investment activities, M2 is more frequently applied. The change of money supply reflects the change of China’s monetary policy. Monetary policy consists of expansionary monetary policy and tight monetary policy. Under expansionary monetary policy, the central bank takes measures to improve the rate of money supply growth, and to lower interest rates, in order to stimulate investment, exports and increase of the total demand. But under the tight monetary policy, it is the opposite. Generally, as an important control means of the national monetary policy, the interest rate and money supply are paired with each other to do mutual coordination and promote each other. Under the expansionary monetary policy, the interest rate falls and the money supply rises. But under the tight monetary policy, the interest rate rises and the money supply falls. Changes in money supply will have an impact on economic activities. Zhang Bao  believed that the broad money supply rises, the currency and the quasi currency increase and the liquidity enhances will result in more prosperous economy, easier fund support for investment activities and reduced capital cost. On the other hand, when people have more currency, the currency used in investment will increase and accordingly the required fund return will reduce. Moreover, increase of the broad money supply shows that the expansionary monetary policy is implementing, and accordingly the interest rate will drop.
2.1.3. The Consumer Price Index (CPI)
The consumer price index (CPI) mainly reflects the changes in the price level of consumer goods and services purchased by households in general. The changes reflect the degree of inflation or deflation, to a certain extent. Yu Lina  deemed that the inflation is a comprehensive and continuous rise in prices. The change of CPI means the reverse change of purchasing power of residents: the higher the CPI, the less the goods and services that can be purchased. When the CPI keeps high, people are not willing to continue holding the currency, which would mean the things they can use the currency to buy become less and less. And more and more people prefer to invest those products which the revenue rate at least exceeds the sum of the inflation rate and time value, so that the cost of capital will not reduce as time goes by. Hence when inflation occurs, the rate of return on investment products needs to be higher than the actual interest rate, to offset the impact of inflation, that is, the rate of return of trust products changes positively with CPI year-on-year growth rate.
2.2. The Characteristics of Assembled Trust Products
2.2.1. Trust Period
The period of trust products includes a variety of forms, such as short-term (a few months), middle-term (one or two years), and long-term (three or four years, even ten years). The period of different trust products is different, resulting in different expected return. The longer the investment period is, the greater the risk that investors will assume. In the longer term, investors are more likely to encounter other better projects, but they have to give up because of this project. So the opportunity cost that the investors lost needs to be compensated from the trust products. Xu Liyuan  found that the longer the period of the investment products is, the greater the possibility of uncertainty events occur. Some political and economic or social events may occur during this period of time, which may cause impact on trust products. If the trust products are fixed-income products, there may be risks of delay or redemption failure. Floating income products are likely to lead to a decline in real income. The more risks that the investors take, the higher returns they will demand. In addition, because China’s trust market is not as mature as the developed western countries, the secondary market is even existing. The trust products that the investors buy are difficult to sell, so liquidity is not strong. In order to make up for this, long-term trust products will require a higher expected return. Therefore, the longer the term of the trust products is, the higher expected return the investors will demand, and the higher the expected return of trust products will be.
2.2.2. Issuing Scale
Another characteristic factor of trust products is the issue size of trust products. In theory, the issue size and expected benefits should be in proportional relationship. The larger the issue scale of trust products is, the more extensive the area of investment can be selected. For example, high-yield real estate industry, and the mining industry which has been chased by trust company (Li Zhiue et al.  ; Yu Li et al.  ). Obviously, these two industries are relatively of high profit margins, but the investment of the two sectors requires a lot of funds. So, without considering other political and economic factors, if trust products raise enough funds, they can invest in industries with the best prospects at present, and get more revenues. In addition, the large-scale trust products are more likely to form of capital scale effect. When trust company is managing the trust assets, although the size of the trust assets increases, the cost of managing the trust assets is not necessarily proportional increasing, which reaches to a scale effect of trust funds. The reduce of unit cost leads to the earning rise. Therefore, the expected return of trust products and trust issue size is in positive relationship.
2.2.3. Fields of Investment
The investing field of trust funds includes real estate, basic industries, industrial & commercial enterprises and financial products. The income structure of different investment fields is different; the higher the risk, the higher the income. If the trust funds are invested in higher risk industries, investors will require higher yields to compensate for the risks they bear. So the expected return of trust products is different because of different investment filed. According to the theory of capital asset pricing model, income and risk are related to each other. High risk means high income, while low risk means low income. The real estate industry is a high risk and high income industry, so the trust products of real estate industry investment produce higher income, and higher than the average (Shang Tiancheng et al.  ; Li Quanjun  ). While risk of the industrial and commercial enterprises and the basis of industrial products is slightly lower, which is almost as the same as the risk of ordinary industrial. Since financial products are invested in financial institutions or existing financial products and the liquidity of investment targets is relatively strong, along with the good cash ability and low level of risk, the return is also low. Wu Juan  found that due to the future trend of financial products cannot be accurately predicted and the income is not stable, part of the trust products don’t have clear expected return rate. Furthermore, some financial products are structured products, priority beneficiaries have lower expected return rate, and general level the beneficiary does not stipulate the expected return rate, which pulled down the trust products expected return level to some extent.
3. Empirical Analysis
3.1. Selection and Arrangement of Sample Data
First of all, the author collected 15,618 China’ assembled fund trust products from Wind Financial Database. These trust products are founded in 2005 to 2015 and each one of them contains the application fields of the fund, the date of establishment, the actual issue size and the expected return of the trust of these trust products. Second of all, the author collected benchmark interest rates of medium-& long-term loan interest rate (1 to 3 years (inclusive)), CPI year-on-year growth rate and broad currency (M2) growth rate year-on-year from Wind Financial Database. After excluded the samples doesn’t contain the actual issue size and the expected return of the trust and match up the benchmark interest rates of medium- & long-term loan interest rate (1 to 3 years (inclusive)), CPI year-on-year growth rate and broad currency (M2) growth rate year-on-year with each trust product we got the samples we study, a total of 82.43 samples obtained.
3.2. Variable Definition
The assembled trust products expected return rate is represented by Y. According to the different interval of subscription amount, the assembled trust scheme will set the diverse expected return rate. In this paper, to the selected samples, we select the lower limit of the expected return rate as the expected return rate of the empirical analysis:
x1 denotes the investment field in assembled funds trust products is the virtual variable on real estate. When the investment field in assembled funds trust products is real estate, we take 1, otherwise 0;
x2 denotes the investment field in assembled funds trust products is the virtual variable on industrial and commercial enterprises. When the investment field in assembled funds trust products is industrial and commercial enterprises, we take 1, otherwise 0;
x3 denotes the investment field in assembled funds trust products is the virtual variable on the basic industry. When the investment field in assembled funds trust products is the basic industry, we take 1, otherwise 0;
x4 denotes the investment field in assembled funds trust products is the virtual variable on financial products. When the investment field in assembled funds trust products is financial products, we take 1, otherwise 0;
x5 denotes the period of assembled funds trust products, or trust duration for short (day);
x6 denotes the total size of the assembled funds trust products, or trust scale for short (10,000 RMB);
x7 denotes CPI growth rate over the same period of last year, published monthly;
x8 denotes benchmark interest rates of medium- & long-term loan interest rate (1 to 3 years (inclusive), and the date will be announced by people’s bank of china irregularly;
x9 denotes M2 growth rate over the same period of last year, calculated monthly.
From Table 1, we establish a multivariate regression model according to the above variables as follows:
Y = a0 + a1x1 + a2x2 + a3x3 + a4x4 + a5x5 + a6x6 + a7x7 + a8x8 + a9x9.
3.3. Empirical Hypothesis
Hypothesis 1: The higher benchmark interest rates of the medium- and long-term loan interest rate, the higher collective trust products’ expected return rate.
Table 1. Variable name and code.
Hypothesis 2: The higher M2 growth rate year-on-year, the lower collective trust products’ expected return rate.
Hypothesis 3: The higher CPI index year-on-year, the higher collective trust products’ expected return rate.
Hypothesis 4: The longer the trust product period, the higher collective trust products’ expected return rate.
Hypothesis 5: The greater the collection trust funds, the higher trust products’ expected return rate.
3.4. Empirical Analysis
3.4.1. Descriptive Statistical Analysis
The mean, max, min and SD of the samples are shown in Table 2.
From Table 2, it shows that the average return rate is as high as 8.08%, that’s one of the reasons why the scale of assembled funds trust plan grows so fast. Meanwhile, due to the big difference between varies categories of assembled funds trust plan, the D-values of max and min have bigger difference. The scale and period of assembled funds trust plan are varied.
To take investment direction of funds as an example, expected return rates in different in investing fields are shown in Table 3.
From Table 3, expected return rate of real estate is the highest, then others industries, industrial & commercial enterprises, infrastructure construction and financial products. Among them, expected return rates of the real estate and other industries are higher than average, while expected return rates of infrastructure construction and financial products are less than average.
3.4.2. Multicollinearity Test
In order to estimate the multicollinearity problem among the explanatory variables, variance inflation factor (VIF) value of each variable is calculated by STATA (see Table 4).
All VIFs are less than 5, and the average VIF is just 1.94, which means there is no serious multicollinearity problem among the explanatory variables.
3.4.3. Multiple Regression Results
1) Regression Results
Using STATA to multiple regression analysis, the results are shown in Table 5.
Table 2. Descriptive statistics (1).
Table 3. Descriptive statistics (2).
Table 4. Explanatory variables’ VIF.
Table 5. Multiple regression analysis results.
According to the regression coefficient, assembled funds trust products’ expected return rate model is:
Y = 7.01936500 + 0.64566550x1 + 0.05075010x2 − 0.23670240x3 − 1.16785200x4 + 0.00115320x5 + 0.00000594x6 + 0.04660650x7 + 0.32260470x8 − 0.12015250x9.
2) Regression results analysis
1) Overall, F value is as high as 221.91, Prob > F = 0.0000 and adjusted R2 = 0.1943, which means these explanatory variables can describe the change ratio of 19.43% in expected return rate of assembled funds trust plan.
2) The variable x2 didn’t pass the T test, indicating that assembled funds trust in industrial and commercial enterprises is insufficient to explain the change of the expected return rate. This may be caused by the varies types in industry and commerce enterprise in every industry, so its expected return rate is not changed obviously.
3) Macroscopically, t-values of x7, x8 and x9 show the regression results of explanatory variables comply with the original hypothesis. Among them, x8 affects Y greatly. When x8 increases by 1%, Y grows by 0.32260470%. The variable x7 pass the T test confirm the Hypothesis 3, variable x8 pass the T test confirm the Hypothesis 1 and variable x9 pass the T test confirm the Hypothesis 2.
4) From the aspect of trust characteristics, t-values of x5 and x6 indicate the above regression results of explanatory variables comply with the original hypothesis. While x6 affects explained variables unobviously. When x6 increases by 10,000, Y grows by 0.00000594. The variable x5 pass the T test confirm the Hypothesis 4 and variable x6 pass the T test confirm the Hypothesis 5.
5) Assembled funds trust plans in real estate, basic industries or financial products will make Y changed greatly. Investing real estate will increase Y, while investing basic industries and financial products will decrease Y.
4. Conclusion & Suggestion
According to the research, suggestions are as follows:
1) Trust companies should strengthen the innovation of the products
From empirical models and existing data, China’s trust industry mainly depends on the real estate at present as investing real estate will get higher returns. Since 2014, the growth rate in real estate has been declined gradually. The commercial housing prices in second- and third-tier cities have reduced, which affect collective trust products’ expected return rate. Therefore, trust companies should take the initiative to innovation, looking for good assets, innovative business models to deal with real estate prices’ decline.
2) The trust company should develop actively-managed trust business. Compared with the passively-managed passive business, the profitability of this actively-managed trust business is higher. At the first stage, it has played an important role in the growth of the trust products scale. Zhang Lei  thinks that with the supervision laws and regulations becoming much stricter, it’s more difficult to do passively-managed passive business. In order to improve the performance of the trust company, actively-managed trust business must be developed actively.
 Deng, X.S. and Xiao, J.W. (2012) The Influencing Factors and Market Risk Evaluation of Collective Trust Products’ Expected Return Rate in China Based on SVAR-GARCH-M Model and Factor Analysis. Journal of Zhongnan University of Economics and Law, 2, 113-118.
 Li H. and Fu, H. (2013) The Expected Yield Rate of Fund Trust Products by Interest Rate Volatility in Financial Market—Based on Analysis of Cointegration Test and VAR Pulse. Prices Monthly, 11. 79-81.
 Shang, T.C., Gao, J.Q., Guo, J. and Li, D. (2012) Analysis on Business Benefit of Three Kinds of Real Estate Investment Trusts. Journal of Beijing Institute of Technology (Social Sciences Edition), 4, 43-46, 66.