AJIBM  Vol.6 No.1 , January 2016
Entrepreneuring the Social Enterprises with Neo-Fifth Discipline—The Emerging Reciprocity Organization
Abstract: In this paper, the authors trace the development of social enterprises and the emerging fourth sector from double, triple and quadruple bottom line arguments. It is highlighted that social entrepreneurs’ efforts on entrepreneuring their communities or organizations would play an important role in response to the challenges of quadruple bottom line. In order to enhance the generative collaboration among social enterprises and organizations of the three existing sectors, the authors apply the perspectives of wholeness-praxis to reconceptualize the concept of reciprocity in terms of social behavior orientations elaborated by Bowel and Gintis from Santa Fe Institute. On the base of the social entrepreneurs’ social behavior orientations and reconceptualization of reciprocity from wholeness-praxis perspectives, they propose Reciprocity Organizations (ROs) as co-evolving social enterprises. It is expected that leaders of ROs could endeavor on co-creating generative communities and collaborative mechanisms across various sectors. In order to enhance the ROs’ capacity of building generative networks for the emerging generative communities across social enterprises and three sectors, the authors construct a model of “Neo-Fifth Discipline” with wholeness-praxis spirit for ROs. They contend that as more and more social enterprises are transformed into Reciprocity Organizations, a new economy with social justice, public good and universal greatness would become the global shared vision in the near future.
Cite this paper: Lin, C. and Li, M. (2016) Entrepreneuring the Social Enterprises with Neo-Fifth Discipline—The Emerging Reciprocity Organization. American Journal of Industrial and Business Management, 6, 45-59. doi: 10.4236/ajibm.2016.61004.

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