AJIBM  Vol.5 No.12 , December 2015
Eco-Social Enterprise’s Innovation in the Human Society
Abstract: The aim of this study is to reframe the eco-social enterprise from different types of societal innovations in the human society. This paper argues and analyzes for the following statements. First, a three-layer cake with icing model of total productive system of an industrial society is introduced. Second, this research introduces the challenge-creative response model of economic evolution and the societal innovation in different categories of society. Third, a three-tiered conceptual framework from an ordonomic perspective is presented. Fourth, the vantage point of the three-tiered ordonomic perspective and the societal innovations in different categories of society are formed into the ordonomic-societal innovations matrix in response to the game rule in human society. Fifth, this research delves into the cases of two eco-social enterprises: Neumarkter Lammsbraeu, a bio-pioneer in the production of organic beer, and Local Food Links and Wessex Reinvestment Trust, a local food community to illustrate the essence of ordonomic-societal innovations matrix from the viewpoints of economic growth paradigms. All in all, the article ends with a short summary and some concluding remarks.
Cite this paper: Lin, C. , Chang, A. and Hu, J. (2015) Eco-Social Enterprise’s Innovation in the Human Society. American Journal of Industrial and Business Management, 5, 839-850. doi: 10.4236/ajibm.2015.512081.

[1]   Markley, O.W. (2011) A New Methodology for Anticipating STEEP Surprises. Technology Forecasting & Social Change, 78, 1079-1097.

[2]   Markley, O.W. (2011) Research and Action toward the Upside of Down. Journal of Futures Studies, 15, No. 3.

[3]   Markley, O.W. (2011) Manifesting Upside Recovery Instead of Downside Fear: Five Ways Mega Crisis Anticipation Can Proactively Improve Futures Research and Social Policy. Journal of Futures Studies, 16, 123-134.

[4]   Meadows, D., Randers, J., and Meadows, D. (2004) Limits to Growth: The 30-Year Update. White River Junction, Chelsea Green, VT.

[5]   Latouche, S. (2009) Farewell to Growth. Polity Press, Cambridge.

[6]   Latouche, S. (2010) Degrowth. Journal of Cleaner Production, 18, 519-522.

[7]   Martínez-Alier, J., Pascual, U., Vivien, F.-D. and Zaccai, E (2010) Sustainable De-Growth: Mapping the Context, Criticisms and Future Prospects of an Emergent Paradigm. Ecological Economics, 69, 1741-1747.

[8]   Schneider, F., Kallis, G. and Martinez-Alier, J. (2010) Crisis or Opportunity? Economic Degrowth for Social Equity and Ecological Sustainability. Journal of Cleaner Production, 18, 511-518.

[9]   Schriefl, E., Exner, A., Lauk, C. and Kulterer, K. (2008) On the Way towards a De-Growth Society: A Review of Transformation Scenarios and Desirable Visions of the Future. Proceeding of the First International Conference of Economic De-Growth for Ecological Sustainability and Social Equity, Paris, 18-19 April 2008, 258-268.

[10]   OECD (1999) Social Enterprise. OECD, Paris.

[11]   Henderson, H. (1996) Building a Win-Win World. Berrett-Koehler, San Francisco, 56.

[12]   Henderson, H. (1999) Beyond Globalization: Shaping a Sustainable Global Economy. Kumarian Press, Connecticut.

[13]   Henderson, H. (2007) Ethical Markets Growing: The Green Economy. Chelsea Green, White River Junction.

[14]   Brundtland, G.H. (1987) Our Common Future: Report of the World Commission on Environment and Development. Geneva, UN-Dokument A/42/427.

[15]   Schumacher, E.F. (1973) Small Is Beautiful: Economics as If People Mattered. Harper & Row, New York.

[16]   Kutátek, S. (2009) Theories of Externalities and Their Application on Selected Segment of Transport. Faculty of Economics and Administration, Masaryk University, Brno.;obdobi1/44784

[17]   Reid, K. and Griffith, J. (2006) Social Enterprise Mythology: Critiquing Some of the Assumptions. Social Enterprise Journal, 2, 1-10.

[18]   Bezold, C. (2009) Aspirational Futures. Journal of Futures Studies, 13, 81-90.

[19]   Scharmer, C.O. and Kaufer, K. (2013) Leading from the Emerging Future: From Ego-System to Eco-System Economies. Berrett-Koehler, San Francisco.

[20]   Pies, I. (2007) Markt versus staat?—über Denk-und Handlungsblockaden in Zeiten der Globalisierung. In: Graf Ballestrem, K., Gerhardt, V., et al., Eds., Politisches Denken, Jahrbuch 2006/2007, Duncker & Humblot, Berlin, 259-293.

[21]   Pies, I., Beckmann, M. and Hielscher, S. (2010) Value Creation, Management Competencies, and Global Corporate Citizenship: An Ordonomic Approach to Business Ethics in the Age of Globalization. Journal of Business Ethics, 94, 265-278.

[22]   Pies, I., Beckmann, M. and Hielscher, S. (2011) Competitive Markets, Corporate Firms, and New Governance—An Ordonomic Conceptualization. In: Pies, I. and Koslowski, P., Eds., Corporate Citizenship and New Governance. The Political Role of Corporations (Ethical Economy), Springer, Dordrecht, 171-188.

[23]   Pies, I., Beckmann, M. and Hielscher, S. (2014) The Political Role of the Business Firm: An Ordonomic Concept of Corporate Citizenship Developed in Comparison with the Aristotelian Idea of Individual Citizenship. Business and Society, 53, 226-259.

[24]   Popper, K.R. (1966) The Autonomy of Sociology. In: Popper, K.R., Ed., The Open Society and Its Enemies. Volume 2: Hegel and Marx, Harper, New York, 89-99.

[25]   Petrick, M. and Pies, I. (2007) In Search for Rules That Secure Gains from Cooperation: The Heuristic Value of Social Dilemmas for Normative Institutional Economics. European Journal of Law and Economics, 23, 251-271.

[26]   Buttkereit, S. and Pies, I. (2008) Social Dilemmas and the Social Contract. In: Conill, J., Lütge, C. and Schönwälder-Kuntze, T., Eds., Corporate Citizenship, Contractarianism and Ethical theory, Ashgate Publishing, London, 135-147.

[27]   Hardin, G. (1968) The Tragedy of the Commons. Science, 162, 1243-1248.

[28]   Olson, M. (1965) The Logic of Collective Action. Harvard University Press, Cambridge.

[29]   Beckmann, M., Pies, I. and von Winning, A. (2012) Passion and Compassion as Strategy Drivers for Sustainable Value Creation: An Ordonomic Perspective on Social and Ecological Entrepreneurship. Economic and Environmental Studies, 12, 191-221.

[30]   Becker, G.S. (1976) The Economic Approach to Human Behavior. University of Chicago Press, Chicago.

[31]   Becker, G.S. (1993) Nobel Lecture: The Economic Way of Looking at Behavior. Journal of Political Economy, 101, 385-409.

[32]   Coleman, J.S. (1990) Foundations of Social Theory. Harvard University Press, Cambridge.

[33]   Crabtree, T. (2010) Stirring’s Paper in Second Conference on Economic Degrowth for Ecological Sustainability and Social Equity, Barcelona, 26-29 March 2010.

[34]   Meadows, D.H. (2008) Thinking in Systems: A Primer. Chelsea Green Publishing, White River Junction.

[35]   Johanisova, N., Crabtree, T. and Frankova, E. (2013) Social Enterprises and Non-Market Capitals: A Path to Degrowth? Journal of Cleaner Production, 38, 7-16.