Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions

Kazutoshi  Fujiwara; Shin’ya  Nagasawa

doi:10.4236/ajibm.2015.512077

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AJIBM Vol.5 No.12 , December 2015

Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions

Kazutoshi Fujiwara^*, Shin’ya Nagasawa

Abstract: Fujiwara & Nagasawa [1] performed an empirical analysis on the relationship between personality traits and purchase intentions for food and car luxurybrands2 by using the Big Five personality traits. The results revealed that consumers with high levels of Openness to Experience showed high purchase intentions for those brands. The objective of this study was to refine those results and to reveal the characteristics of psychological factors regarding the development of purchase intentions for consumers with high levels of Openness to Experience. As a result of empirical analysis using multiple regression analysis, this study demonstrated that satisfying the need for Differentiation from Others was particularly important in developing purchase intentions for those consumers with high levels of Openness to Experience for both food and car luxury brands.

Keywords: Luxury Brand, Japanese People, Psychological Factor, Purchase Intention, Food, Car

Cite this paper: Fujiwara, K. and Nagasawa, S. (2015) Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions. American Journal of Industrial and Business Management, 5, 806-812. doi: 10.4236/ajibm.2015.512077.

References

[1] Fujiwara, K. and Nagasawa, S. (2015) Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five. American Journal of Industrial and Business Management, 5, 631-639.
http://dx.doi.org/10.4236/ajibm.2015.511063

[2] Fujiwara, K. and Nagasawa, S. (2015) Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People. American Journal of Industrial and Business Management, 5, 590-600.
http://dx.doi.org/10.4236/ajibm.2015.59059

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