ABSTRACT Internet finance has become extremely popular since 2013, especially
online P2P lending, which appears like mushrooms. And at the same time, the
number of problematic platform is rising. Many platforms appeared to be
difficult to withdraw deposit; some had even closed. For the lack of
supervision and credit system in our country, this article takes the up-rising
star Ebaodai as the research object to analyze its business model and characteristic
of platform running. Then the article explored and analyzed how new P2P lending
platform to stand out among numerous newly increased ones from a platform
Cite this paper
Leng, J. and Ye, Q. (2015) How Can New Online P2P Lending Platform Catch up from Behind—Take Ebaodai as an Example. iBusiness, 7, 132-136. doi: 10.4236/ib.2015.74015.
 Zhang, Q. (2013) The Research on Operating Mode and Risk Control of P2P Net Loan Platform. Decision and Information, No. 8.
 Li, X.L. (2015) Empirical Analysis on the Reasons of Bankrupt P2P Net Loan Platform. Research of Financial Development, No. 3.
 Li, B. and Wang, J. (2015) Problems and Suggestions of the Development of the Domestic P2P Net Loan Platform. Era of Finance, No. 1.
 Zhang, X.F., Wu, T.H., Zhang, C.Y., et al. (2015) Exploration of Working Way of P2P Platform under the Collapse Tide. Manager, No. 5.
 Kong, L.J. (2014) Final Puzzle and Bottom Line of Solution ODP2P Net Loan Platform. Financial Supervision, No. 7.