A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet
Affiliation(s)
School of Business Administration, South China University of Technology, Guangzhou, China.
School of Business Administration, South China University of Technology, Guangzhou, China.
ABSTRACT
The purpose of this paper is to provide countermeasures of the traditional business under the background of mobile internet, so that they can successfully achieve offline to online (hereinafter referred to as O2O) transformation. Firstly, the article analyzes the status quo and difficulties of traditional business about operations of WeChat public account. Secondly, the article analyzes the advantages of local life service O2O from four aspects: market environment, platform, brand and industry. Finally, four countermeasures are put forward: publish quality content, clear profit model and dock data to form an O2O ecological circle efficiently.
The purpose of this paper is to provide countermeasures of the traditional business under the background of mobile internet, so that they can successfully achieve offline to online (hereinafter referred to as O2O) transformation. Firstly, the article analyzes the status quo and difficulties of traditional business about operations of WeChat public account. Secondly, the article analyzes the advantages of local life service O2O from four aspects: market environment, platform, brand and industry. Finally, four countermeasures are put forward: publish quality content, clear profit model and dock data to form an O2O ecological circle efficiently.
Cite this paper
Huang, X. and Huang, Y. (2015) A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet. Open Journal of Business and Management, 3, 441-445. doi: 10.4236/ojbm.2015.34044.
Huang, X. and Huang, Y. (2015) A Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet. Open Journal of Business and Management, 3, 441-445. doi: 10.4236/ojbm.2015.34044.
References
[1] Perreanlt, W.D. and McCarthy, E.J. (2006) Basic Marketing. Shanghai People’s Publishing House, Shanghai. [2] Zhang, B. (2013) O2O: Mobile Internet Era of Business Revolution. Machinery Industry Press, Shanghai, 7-15. [3] iResearch (2014) O2O Report of the China Internet Community Summit Forum. [4] Li, H.Y. (2014) Thinking and Practice Path of Traditional Enterprise O2O Business. Modern Business Trade Industry, 11, 20-22. [5] Wang, H.Y. (2015) Analysis on Editing and Operational Strategies of Traditional Media WeChat Public Number. Editorial Friend, 2, 85-88.
[1] Perreanlt, W.D. and McCarthy, E.J. (2006) Basic Marketing. Shanghai People’s Publishing House, Shanghai. [2] Zhang, B. (2013) O2O: Mobile Internet Era of Business Revolution. Machinery Industry Press, Shanghai, 7-15. [3] iResearch (2014) O2O Report of the China Internet Community Summit Forum. [4] Li, H.Y. (2014) Thinking and Practice Path of Traditional Enterprise O2O Business. Modern Business Trade Industry, 11, 20-22. [5] Wang, H.Y. (2015) Analysis on Editing and Operational Strategies of Traditional Media WeChat Public Number. Editorial Friend, 2, 85-88.