JSS  Vol.3 No.10 , October 2015
Strategic Positioning: Key Point of Business Transformation
—Revelation of Xiangeqing’s Transition
Author(s) Ying Jia*
ABSTRACT
Explicit strategic positioning is the most important factor to motivate the development of an enterprise. Based on the specific condition for an enterprise, a unique strategy could be one competitive advantage for it. Furthermore, for the enterprises who want to change their traditional operating s, a strategy that follows up with current environment is necessary. This essay tries to discuss the importance of specific and renewable strategic positioning based on the failed transformation of Xiangeqing and provide some suggestions for the main problems.

Cite this paper
Jia, Y. (2015) Strategic Positioning: Key Point of Business Transformation
—Revelation of Xiangeqing’s Transition. Open Journal of Social Sciences, 3, 67-73. doi: 10.4236/jss.2015.310010.
References
[1]   Pei, Z.Y. (2014) Strategic Positioning. China Economic Publishing House, Beijing, 28.

[2]   Porter, M.E. (2003) On Competition. CITIC Press, Beijing, 51.

[3]   Wang, C. (2002) Enterprise Optimal Strategic Positioning. China Economic Publishing House, Beijing, 87.

[4]   Markides, C.C. (2003) All the Right Moves: A Guide to Crafting Breakthrough Strategy. Mechanical Industry Press, Beijing, 101, 107.

 
 
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