JSSM  Vol.8 No.5 , October 2015
The Effect of Experience Value on Private Brand Purchase Intention
ABSTRACT
Under the experience economical time background, brand experience has attracted a lot of attention in marketing practice. In this article, we explore the effect of experience value on consumers purchase intention of private brands and examine the moderating effects of private label tier, purchase degree and BRIC.

Cite this paper
Zhang, M. , Li, Q. and Yang, D. (2015) The Effect of Experience Value on Private Brand Purchase Intention. Journal of Service Science and Management, 8, 673-677. doi: 10.4236/jssm.2015.85068.
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