Genre-Based Analysis of American Tourism Brochure
ABSTRACT
The language in tourism brochure can help to construct destination’s image in reader’s mind. In this paper, 35 tourism brochures collected from more than 20 renowned attractions in western America have been selected as the corpus. On basis of English for Special Purpose School’s genre analysis theory, this article makes an attempt to generalize a specific generic structure for tourism brochure with eight moves by utilizing Bhatia’s move-structural model in advertisement as the theoretical framework. In addition, an innovative cross-disciplinary trial has been made to combine genre analysis with the formation process of tourist destination image. Moves and strategies with the communicative purpose of shaping destination image are thereby emphasized. Through organizing the generic feature of American tourism brochure, enlightenment of typical strategies in the discourse production for domestic tourism brochure will be concluded.
The language in tourism brochure can help to construct destination’s image in reader’s mind. In this paper, 35 tourism brochures collected from more than 20 renowned attractions in western America have been selected as the corpus. On basis of English for Special Purpose School’s genre analysis theory, this article makes an attempt to generalize a specific generic structure for tourism brochure with eight moves by utilizing Bhatia’s move-structural model in advertisement as the theoretical framework. In addition, an innovative cross-disciplinary trial has been made to combine genre analysis with the formation process of tourist destination image. Moves and strategies with the communicative purpose of shaping destination image are thereby emphasized. Through organizing the generic feature of American tourism brochure, enlightenment of typical strategies in the discourse production for domestic tourism brochure will be concluded.
Cite this paper
Luo, J. and Huang, T. (2015) Genre-Based Analysis of American Tourism Brochure. Open Journal of Social Sciences, 3, 200-208. doi: 10.4236/jss.2015.39028.
Luo, J. and Huang, T. (2015) Genre-Based Analysis of American Tourism Brochure. Open Journal of Social Sciences, 3, 200-208. doi: 10.4236/jss.2015.39028.
References
[1] Henry, A. and Robert, L.R. (1996) A Corpora-Based Investigation of the Language and Linguistic Patterns of One Genre and the Implication for Language Teaching. Research in the Teaching of English, 5, 472-489. [2] Bhatia, V.K. (1993) Analyzing Genre: Language Use in Professional Settings. Longman, London. [3] Swales, J.M. (1990) Genre Analysis: English in Academic and Research Settings. Cambridge University Press, Cambridge. [4] Bhatia, V.K. (2004) Worlds of Written Discourse. Continuum, London. [5] Chen, Y.X. (2010) A Genre Analysis of English Tourist Information Text on the Internet. Dissertation, Shaanxi Normal University, Xi’an. [6] Luo, X.Q. (2013) A Genre Analysis of English Tourist Information Texts of Tibetan Destinations. Dissertation, Lanzhou Polytechnic University, Lanzhou. [7] Dai, X.L. (2006) ‘Selling’ or ‘Telling’—A Genre-Based Comparative Analysis of Tourism Information Texts in English and Chinese. Dissertation, Jilin University, Jilin. [8] Jiang, L. (2009) A Contrastive Genre Analysis of Scenic Spot Texts in China and Singapore. Dissertation, Chongqing University, Chongqing. [9] Hunt, J.D. (1971) Image—A Factor in Tourism. Colorado State University Press, Colorado. [10] Gunn, C. Vacationscapes. (1988) Designing Tourist Regions. Van Vostrand Reinhold, New York. [11] Fakeye, P.C. and Cromopton, J.L. (1991) Image Difference between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30, 10-16. http://dx.doi.org/10.1177/004728759103000202 [12] Swales, J.M. (2004) Research Genres: Exploration and Application. Cambridge University Press, Cambridge. http://dx.doi.org/10.1017/CBO9781139524827
[1] Henry, A. and Robert, L.R. (1996) A Corpora-Based Investigation of the Language and Linguistic Patterns of One Genre and the Implication for Language Teaching. Research in the Teaching of English, 5, 472-489. [2] Bhatia, V.K. (1993) Analyzing Genre: Language Use in Professional Settings. Longman, London. [3] Swales, J.M. (1990) Genre Analysis: English in Academic and Research Settings. Cambridge University Press, Cambridge. [4] Bhatia, V.K. (2004) Worlds of Written Discourse. Continuum, London. [5] Chen, Y.X. (2010) A Genre Analysis of English Tourist Information Text on the Internet. Dissertation, Shaanxi Normal University, Xi’an. [6] Luo, X.Q. (2013) A Genre Analysis of English Tourist Information Texts of Tibetan Destinations. Dissertation, Lanzhou Polytechnic University, Lanzhou. [7] Dai, X.L. (2006) ‘Selling’ or ‘Telling’—A Genre-Based Comparative Analysis of Tourism Information Texts in English and Chinese. Dissertation, Jilin University, Jilin. [8] Jiang, L. (2009) A Contrastive Genre Analysis of Scenic Spot Texts in China and Singapore. Dissertation, Chongqing University, Chongqing. [9] Hunt, J.D. (1971) Image—A Factor in Tourism. Colorado State University Press, Colorado. [10] Gunn, C. Vacationscapes. (1988) Designing Tourist Regions. Van Vostrand Reinhold, New York. [11] Fakeye, P.C. and Cromopton, J.L. (1991) Image Difference between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30, 10-16. http://dx.doi.org/10.1177/004728759103000202 [12] Swales, J.M. (2004) Research Genres: Exploration and Application. Cambridge University Press, Cambridge. http://dx.doi.org/10.1017/CBO9781139524827