AASoci  Vol.5 No.8 , August 2015
Study on the Online Travel Information Search: A Perspective of Social Media
Abstract: Social media is playing a more and more important role in the area of online information search. However, few studies are carried out about the matter in China. In the hope of contributing to the study of this subject, the author tends to explore the role of social media in online information search. This research simulates the user’s online travel information search behavior. The author uses Baidu as a search engine and adopts the way of “destination + keywords” as a search model to collect data. Content analysis and multivariate statistical analysis have been used to explore the meanings of the data. This paper finds that social media provides a variety of travel information sources for users, facilitates the restructuring of the tourism information structure and changes the dissemination pattern of the travel information. Countermeasures and suggestions are given on how to provide personalized search results for the online tourists, and how to play the advantages of social media to enhance the tourism enterprises market competitiveness in the future network era.
Cite this paper: Qian, Y. , Hu, J. and Zhang, M. (2015) Study on the Online Travel Information Search: A Perspective of Social Media. Advances in Applied Sociology, 5, 219-233. doi: 10.4236/aasoci.2015.58021.

[1]   Bei, L. T., Chen, E. Y. I., & Widdows, R. (2004). Consumers’ Online Information Search Behavior and the Phenomenon of Search vs. Experience Products. Journal of Family and Economic Issues, 25, 449-467.

[2]   Bertolucci, J. (2007). Search Engine Shootout. PC World, 25, 86-96.

[3]   Bettman, J. R. (1979). Information Processing Theory of Consumer Choice. Boston, MA: Addison Wesley.

[4]   Bhatnagar, A., & Ghose, S. (2004). Online Information Search Termination Patterns across Product Categories and Consumer Demographics. Journal of Retailing, 80, 221-228.

[5]   Chu, R. (2001). What Online Hong Kong Travelers Look for on Airline Travel Websites. International Journal of Hospitality Agement, 20, 95-100.

[6]   CIC (2012). From Social Media to Social Commercialism.

[7]   CNNIC (2011a). Research Report on China’s Search Engine Market in 2011.

[8]   CNNIC (2011b). The 28th Statistical Report on the Development of Internet in China.

[9]   CNNIC (2012). The 29th Statistical Report on the Development of Internet in China.

[10]   Daqi (2010). The Development Report of China’s Social Media in 2009.

[11]   Dogan, G., & Ken, W. (2004). An Integrative Model of Tourist Information Search Behavior. Annals of Tourism Research, 31, 353-373.

[12]   Gretzel, U. (2006). Consumer Generated Content Trends and Implications for Branding. Review of Tourism Research, 4, 9-11.

[13]   Hyde, K. F. (2008). Information Processing and Touring Planning Theory. Annals of Tourism Research, 35, 712-731.

[14]   Jun, S. H., Vogt, C. A., & MacKay, K. J. (2007). Relationships between Travel Information of Travel Research, Search and Travel Product Purchase in Pretrip Contexts. Journal of Travel Research, 45, 266-274.

[15]   Pan, B., Litvin, S. W., & O’Donnell, T. E. (2007). Understanding Accommodation Search Query Formulation: The First Step in Putting “Heads in Beds”. Journal of Vacation Marketing, 13, 371-381.

[16]   Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel Blogs and Their Implications for Destination Marketing. Journal of Travel Research, 46, 35-45.

[17]   Pan, B., Smith, W. W., Zhang, L., & Li, X. (2007). Satisfaction of Online Rip Planning: Amixed Method Approach. 5th BiAnnual Symposium of the International Society of Culture, Tourism and Hospitality Research, Charleston, 4-6 June 2007.

[18]   Pudliner, B. A. (2007). Alternative Literature and Tourist Experience: Travel and Tourist Weblogs. Journal of Tourism and Cultural Change, 5, 46-59.

[19]   Senecal, S., & Nantel, J. (2004). The Influence of Online Product Recommendations on Consumers Online Choices. Journal of Retailing, 80, 159-169.

[20]   Sun, C., & Liu Y. (2008). Online Travelers’ Consumption Behaviors and Application of Travel Websites under the Environment of Web2.0. Huadong Economics Management, 22, 122.

[21]   Tussyadiah, I., & Fesenmaier, D. R. (2009). Mediating Tourist Experiences: Access to Places via Shared Videos. Annals of Tourism Research, 36, 24-40.

[22]   Xiang, Z, Wober, K., & Fesenmaier, D. R. (2008). Representation of the Online Tourism Domain in Search Engines. Journal of Travel Research, 47, 137-150.

[23]   Xiang, Z., & Gretzel, U. (2010). Role of Social Media in Online Travel Information Search. Tourism Management, 31, 179-188.

[24]   Yu, H. (2010). A Study about the Influence of Online Travel Information on Travel Decision Making. Master’s Thesis, Changsha: Hunan Normal University.