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 JBBS  Vol.5 No.6 , June 2015
Electroencephalographic Activity Associated to Investment Decisions: Gender Differences
Abstract: Literature in finance and neurosciences shows that male and female differ in many relevant issues concerning financial decision investment. Here, we studied the EEG activity recorded while volunteers were playing a stock trading game to investigate these gender differences. 20 males and 20 females made 100 trading decisions using a portfolio of 200 shares of 7 different companies. Males and females were equally successful in earning above the market. sLORETA was used to identify sources of EEG recorded 2 seconds before trading decision. Results showed that male and female used different sets of neuron to make equally successful financial decisions.
Cite this paper: Rocha, A. , Vieito, J. , Massad, E. , Rocha, F. and Lima, R. (2015) Electroencephalographic Activity Associated to Investment Decisions: Gender Differences. Journal of Behavioral and Brain Science, 5, 203-211. doi: 10.4236/jbbs.2015.56021.
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