APE  Vol.5 No.2 , May 2015
Content Analysis of Official Twitter Account of Under-20 Football World Cup
Abstract
The aim of this study is to examine the content of use of the official Twitter account of the FIFA U-20 World Cup during the period of the organization. It has been sought answers to the questions “What is the intensity of use of the official Twitter account of the FIFA U-20 World Cup?” and “What are the contents of tweets posted via official Twitter account of the FIFA U-20 World Cup?” for this purpose. The official Twitter account of the FIFA U-20 Football World Cup held in Turkey in 2014 was examined and a total of 4558 Tweet content posted via official Tweet account were determined. The frequency distribution was used for the analysis of the data obtained. It was found that the official Twitter account of the FIFA U-20 Football World Cup followed 213 people and had 7494 followers. It was found that 4558 Tweets were posted via the official Twitter account and seen that “overall organization information” with 1558 tweets was in the first place among the contents and respectively, 829 tweets with the content of “match summary”, 672 tweets as “re-tweets”, 629 tweets with the content of “photo”, 456 tweets with the content of “match review”, 279 tweets about “personal descriptions about athletes and coaches”, 108 tweets “about the football matches” and 30 tweets about “TV programs” followed it when sorted. Although the number of followers was 7494, the number of those who posted tweets was only 168 and this state shows that those who follows the cup prefer to remain as audience. In conclusion, we saw that the official Twitter account of the U-20 Football World Cup has been subject to a one-way flow, mostly. We can say that a re-planning which will ensure an active participation of followers would be more useful.

Cite this paper
Atali, L. and Gürer, B. (2015) Content Analysis of Official Twitter Account of Under-20 Football World Cup. Advances in Physical Education, 5, 103-106. doi: 10.4236/ape.2015.52013.
References

[1]   Argan, M., & Katirci, H. (2002). Sports Marketing. Ankara: Nobel Yayinlari.

[2]   Asman, O., & Kilic, A. (2011). Public Relations 2.0 New Sharers, New Technics in Social Media. Ankara: Elif Yayinevi.

[3]   Atali, L. (2013). Facebook Usage of Turkish Football Federation Spor Toto Super League Sports Clubs and Their Fans. Doctoral Thesis, Bolu: Abant Izzet Baysal University, Graduate School of Social Sciences.

[4]   Blossom, J., Content Nation. (2010). Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future. http://www.contentnation.com

[5]   Cavusoglu, B., Ozturk, G., & Kara, B. (2011). The Strategic Importance of Internet Usage as New Media Tool in the Studies of Sports Marketing: Analysis of Sports Clubs’ Websites in Turkey and England. The International Journal of Human Sciences, 8, 1343-1363.

[6]   Devecioglu, S., & Altingul, O. (2011). Innovation in Sports Technologies. 6th International Advanced Technologies Symposium [IATS’11], 16-18 May 2011, Elazig.

[7]   Fouts, J. (2009). Social Media Success! Practical Advice an Dreal World Examples for Social Media Engagement. California: HappyAbout.info.

[8]   Hall, A., Nichols, W., Moynahan, P., & Taylor, J. (2007). Media Relations in Sport. Morgantown: FIT.

[9]   Hatipoglu, D., & Aydin, B. (2007). Push Ankaragücü: City, Identity, Industrial Football and Fun. Ankara: Epos Yayinlari, 270.

[10]   Jue, A., Alcalde, J., & Kassostakis, M. (2010). Social Media at Work. San Francisco: Jossey-Bass.

[11]   Kahraman, M. (2010). Social Media, Introduction to Social Media for Marketting Experts. Istanbul: Mediacat Yayinlari.

[12]   Kanat, S. Y. (2007). The Effects of the Maximal Strength Training Exercised on the Muscle of Upper Extremite on the Throw in Distance in Soccer. Ankara: Graduate School of Health Sciences, Gazi University, Yüksek Lisans Tezi.

[13]   Orazio, T. D., & Leo, M. (2010). A Review of Vision-Based Systems for Soccer Video Analysis. Pattern Recognition, 43, 2911-2926.

[14]   Rein, I., & Kotler, P. (2006). Here Supporter Is, Here Marketing Is. Istanbul: Medicat Yayinlari.

[15]   Unal, S. (2011). Customer Relations and Information Technologies in New Economy. Istanbul: Beta Yayinlari.

[16]   Wimmer, D. D., & Dominick, J. R. (2000). Mass Media Research: An Indroduction. Belmont: Wadsworth Publishing Company.

 
 
Top