Kaplan, S. and Su, L.D. (2012) Chinese Fandom and Potential Marketing Strategies for Expanding the Market for American Professional Sports into China. International Journal of Sports Marketing & Sponsorship, 14, 7.
 Yan, Q. (2012) Study on the Marketing Strategy of Chinese Sports Brand. China Business & Trade, 16, 54.
 Chen, X.M. and Ding, J.W. (2010) On Sport Marketing of Chinese Enterprises. Journal of Anhui Normal University (Natural Science), 2, 23.
 Carlson, J. and O’Cass, A. (2012) Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality. Journal of Sport Management, 6, 463-478.
 Apostolopoulou and Artemisia (2011) Ten Years of Integrating Research and Practice Perspectives: A Guide to Sport Marketing Quarterly Case Studies. Sport Marketing Quarterly, 4, 227-241.
 Pope, N.K.L. and Voges, K.E. (2002) The Impact of Sport Sponsorship Activities, Corporate Image, and Prior Use on Consumer Purchase Intention. Sport Marketing Quarterly, 2, 96-102.
 Kim, K. and James, J. (2013) Sport Marketing and Media Research: Contributions from the Global Network of Scholars in Sport Management. Journal of Global Scholars of Marketing Science, 23, 1-7.
 Lee, S. and Walsh, P. (2011) SWOT and AHP Hybrid Model for Sport Marketing Outsourcing Using a Case of Intercollegiate Sport. Sport Management Review, 14, 361-369.
 Qiu, X. (2009) Discussion on Hot Issue of Brand Endorser of Sports Star in China. China Sport Science and Technology, 41, 63-66.
 Jin, S. (2009) The Regional Brand of Sports Goods in Manufacture Industrial Clustering in China. Journal of Tianjin University of Sport, 41, 63-66.
 Huang, W.-W. (2009) Research on the Status Quo and Development of the Brand Management of Chinese Sports Goods Enterprises. Journal of Beijing Sport University, 9, 8.
 Hu, F.Y. (2006) Experience and Innovation of Sports Goods Brand Management in Our Country form Nike Mode. Journal of Sports and Science, 6.