Escalas, J.E. and Bettman, J.R. (2003) You Are What They Eat The Influence of Reference Groups on Consumer Connections to Brands. Journal of Consumer Psychology, 13, 339-348.
 Dreze, X. and Nunes, J. (2009) Feeling Superior: The Impact of Loyalty Program Structure on Consumer Perception of Status. Journal of Consumer Research, 35, 890-905.
 Chaplin, L.N. and John, D.R. (2005) The Development of Self-Brand Connections in Children and Adolescents. Journal of Consumer Research, 32, 119-129.
 Muniz Jr., A.M. and O’Guinn, T.C. (2001) Brand Community. Journal of Consumer Research, 27, 412-432.
 Chernev, A., Hamilton, R. and Gal, D. (2011) Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding. Journal of Marketing, 75, 66-82.
 Fournier, S. (1998) Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24, 343-373.
 Forehand, M.R., Deshpande, R. and Reed II, A. (2002) Identity Salience and the Influence of Activation the Social Self-Schema on Advertising Response. Journal of Applied Psychology, 87, 1086-1099.