Methods of Measuring Influence of Bank Customer Using Social Network Model

Huaqing  Mao; Xinyuan  Jin; Li  Zhu

doi:10.4236/ajibm.2015.54017

Huaqing Mao, Xinyuan Jin^*, Li Zhu

Abstract: As the development of economic today, Bank business deeply integrates into our lives. Thousands of transactions generate the large amounts of data. Traditional bank customer management system simply classifies and counts these data, and the system is deficient in customer relationship management. However, the social network model can provide the influence between the bank customers for the bank. In this paper, we construct a social network by calculating the relationship between bank customers. In order to explore how bank customers in the bank customer network affect each other, we use three indicators: the average path length L, clustering coefficient C and degree distribution p (x) to conduct a comprehensive analysis. Consequently, we find that there evidently exist influential customers in this network.

Keywords: Social Network Model, Influence Analysis, Bank Customer Management

Cite this paper: Mao, H. , Jin, X. and Zhu, L. (2015) Methods of Measuring Influence of Bank Customer Using Social Network Model. American Journal of Industrial and Business Management, 5, 155-160. doi: 10.4236/ajibm.2015.54017.

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