With the rapid development of information
technology, more and more customers start shopping online, this phenomenon has
caused the performance of physical stores reducing. This article uses Decision-Making
Trial and Evaluation Laboratory (DEMATEL) approach to structure and evaluate the
customer value drivers between traditional channels and network channels, finds
out the different effect of the drivers in the two channels, then to guide
Cite this paper
Wang, S. , Dong, D. (2015) A Comparative Study of Customer Value Drivers between Traditional Channels and Network Channel. Open Journal of Social Sciences
, 53-56. doi: 10.4236/jss.2015.33011
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