IB  Vol.7 No.1 , March 2015
Analysis of O2O Model’s Development Problems and Trend
ABSTRACT
Future competition not only exists in the products and channels, but also exists in the resource integration and terminal consumers. O2O mode is new commerce model which does a deeper explore to the sales channels, and has a very good prospect. But there are certain obstacles in its development. This paper analyzes their respective advantages of two kinds of sale models under the background of electronic commerce, including online electricity sales mode and offline store sales model. Then it points out the problems that are needed to solve in the development process of O2O mode. At last, this paper analyzes the five networks needing to be built in the process of O2O model integration.

Cite this paper
Weng, X. and Zhang, L. (2015) Analysis of O2O Model’s Development Problems and Trend. iBusiness, 7, 51-57. doi: 10.4236/ib.2015.71006.
References
[1]   Su, T. (2013) The Analysis of O2O Business Model. Journal of Business and Management, 1, 34-35.

[2]   Jiao, H.M. (2013) O2O Business Model. China Computer & Communication, 3, 35-36.

[3]   Moxa Media Consulting Group (2013) The Report of O2O Market Research in 2012.

[4]   Ma, H.C. (2012) The Analysis of the Application of O2O E-Commerce Mode in our Country Present Situation. Horizon of Science and Technology, 9.

 
 
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