A Study on the Work Well-Being of Personnel in Telecommunication Marketing as Well as Its Influencing Factors in China —Based on the Researches in the Guangzhou Branch of China Telecom

Yuanqing  Shen; Long  Li

doi:10.4236/ti.2015.61004

TI Vol.6 No.1 , February 2015

A Study on the Work Well-Being of Personnel in Telecommunication Marketing as Well as Its Influencing Factors in China —Based on the Researches in the Guangzhou Branch of China Telecom

Yuanqing Shen¹, Long Li²

Abstract: Based on literature research and interviews, this study proposes three main Work Well-Being dimensions in line with the telecommunications marketing personnel characteristics. They are organizational commitment, overall reward and family support. Then the study builds the concept model. With data from questionnaires of 155 samples, this research analyzes the work well-being of telecommunications marketing personnel as well as its influencing factors with living examples. The results show that organizational commitment and total compensation have a significant positive correlation with work well-being, while family support is insignificantly negative correlated with work well-being. There are some factors that have more positive contribution to work well-being: Non-economic compensation, economic compensation, ideal expectation, social norms, economic costs, while the negative factors are emotion recognition, career opportunity, family time and family behavior.

Keywords: Telecommunication Industry, Marketing Personnel, Work Well-Being, Factors

Cite this paper: Shen, Y. and Li, L. (2015) A Study on the Work Well-Being of Personnel in Telecommunication Marketing as Well as Its Influencing Factors in China —Based on the Researches in the Guangzhou Branch of China Telecom. Technology and Investment, 6, 46-51. doi: 10.4236/ti.2015.61004.

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