Cite this paper
Huang, J. (2015) A Review of Brand Valuation Method. Journal of Service Science and Management
, 71-76. doi: 10.4236/jssm.2015.81008
 Yoo, B., Donthu, N. and Lee, S. (2000) An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28, 195-211. http://dx.doi.org/10.1177/0092070300282002
 Esteban-Bravo, M. and Lado, N. (2011) Brand Value in Horizontal Alliances: The Case of Twin-Cars. Journal of the Operational Research Society, 62, 1533-1542. http://dx.doi.org/10.1057/jors.2010.112
 Tom, C., Tim K. and Jack, M. (1999) Valuation. Encyclopedia of China Press, Beijing.
 Keller, K.L. (1993) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. The Journal of Marketing, 57, 1-22. http://dx.doi.org/10.2307/1252054
 Keller, K.L., Heckler, S.E. and Houston, M.J. (1998) The Effects of Brand Name Suggestiveness on Advertising Recall. The Journal of Marketing, 61, 48-57. http://dx.doi.org/10.2307/1251802
 Paul, S.B. and Yin, Y. (2000) The Power of the Brand. CITIC Press, Beijing.
 Zhang, Y., Zhang, R. and Liu, J.P. (2010) Review on Sources and Its Theories of Brand Value. Forecasting, 29, 74-80.
 Goldfarb, A., Lu, Q. and Moorthy, S. (2009) Measuring Brand Value in an Equilibrium Framework. Marketing Science, 28, 69-86. http://dx.doi.org/10.1287/mksc.1080.0376
 Schultz, D.E. and Schultz, H.F. (2003) Brand Babble: Sense and Nonsense about Branding. South-Western Educational Pub, Cincinnati Ohio.
 Liu, E.K. (1997) Talk about the Corporate Brand Evaluation Methods from the Elements of Brand Value. Economic Forum, 1, 17-19.
 Fu, G.Q. (1999) A Review of Brand Valuation Method of Interbrand. Foreign Economics & Management, 37-41.
 Yu, C.L. and Zhao, P. (2003) Brand Asset and the Interpretation of the Related Concentsin Evaluating This Brand Asset. Nankai Business Review, 10-13.
 Kim, H.-B. and Kim, W.G. (2005) The Relationship between Brand Equity and Firms’ Performance in Luxury Hotels and Chain Restaurants. Tourism Management, 26, 549-560. http://dx.doi.org/10.1016/j.tourman.2004.03.010
 Wang, J.F. (2004) A Research in Brand Value. Economic Survey, 120-122.
 Fan, X.C. and Leng, Y. (2000) The Loyalty Factor Method of Brand Valuation. Scientific Management Research, 18, 50-56.
 Yoo, B. and Donthu, N. (2001) Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale. Journal of Business Research, 52, 1-14. http://dx.doi.org/10.1016/S0148-2963(99)00098-3
 Washburn, J.H. and Plank, R.E. (2002) Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale. Journal of Marketing Theory and Practice, 10, 46-61.
 He, Z.Y. and Zhao, Z.B. (2005) Research on the Common Factors of Consumer-Based Brand Equity. Finance and Economics, 75-80.
 Lu, J. (2001) A Review of Brand Equity Valuation Method. Statistical Research, 34-37.
 Lu, T.H. (2002) Measurement of Brand Equity: Pattern and Perspective. Journal of Sun Yatsen University (Social Science Edition), 44, 88-97.