PSYCH  Vol.5 No.17 , November 2014
Efficacy of Priming: Evidence from Expert Performance
ABSTRACT
The vast majority of studies performed on the priming of attitudes, dispositions, and behavior engaged non-selective group of students as participants. This study engaged highly skilled experts as well as student cohorts. In a series of 3 experiments, professional chess players as well as non-selected groups of students were primed for risk-taking behavior. The priming manipulations included words (Experiments 1-2) and pictures (Experiment 3). The results showed that priming was roughly effective to the same extent with experts and non-experts. We conclude that experts are not immune of the influence of priming—their high motivation and domain-specific performance notwithstanding.

Cite this paper
Bitensky, I. , Mama, Y. & Algom, D. (2014). Efficacy of Priming: Evidence from Expert Performance. Psychology, 5, 1923-1932. doi: 10.4236/psych.2014.517195.
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