ChnStd  Vol.3 No.4 , November 2014
On Dual-Mode of Trade-Consumer Show: A Case Study of GTPE
Author(s) Xiao Xuan, Wu Jianhua
ABSTRACT
The purpose of this paper is to introduce a dual-mode of trade-consumer show, which is a new mode that was applied in Guangzhou & Taiwan Products Expo广州台湾产品博览会 (GTPE). The paper puts forward the definition and illustrates features of this dual-mode, and analyzes the merits, risks as well as countermeasures through the case of GTPE. Study findings indicate the dual-mode of trade-consumer show may trigger the innovations in exhibition theme planning.

Cite this paper
Xiao Xuan, & Wu Jianhua (2014) On Dual-Mode of Trade-Consumer Show: A Case Study of GTPE. Chinese Studies, 3, 132-135. doi: 10.4236/chnstd.2014.34018.
References
[1]   Hu Chunlin胡春林, & Peng Diyun彭迪云 (2009). Shenzhen huizhanye fazhan de xianzhuang, wenti yu duice 深圳会展业发展的现状、问题与对策 [SZ Exhibition Industry Development’s Present Situation, Problem and Countermeasure]. Tequ Jingji, 2, 26-27.

[2]   Hua Qiansheng华谦生 (2004). Huizhan cehua yu yingxiao会展策划与营销. [Planning and Marketing of Conference and Exhibition]. Guangzhou: Guangdong Jingji Chubanshe.

[3]   Joe, G. (2002). Special Events, Twenty-First Century Global Event Management. Hoboken: John Wiley & Sons, Inc.

[4]   Li Zhiling李智玲 (2009). Deguo huizhanye fazhan de xin qushi ji qishi德国会展业发展的新趋势及启示 [Enlightenment from Germany MICE Industry]. Chengshi Wenti, 2, 87-90.

[5]   Morrow, Sandra L. (1997). The Art of the Show: An Introduction to the Study of Exposition Management. Dallas: IAEM Foundation.

 
 
Top