Since the recreation
activities is more diversified because of information technology and that the
leisure policy of government provide many free recreation place and activities,
KTV service as a kind of recreation activities but not free faces a keener
competition in Taiwan. This study tries to explore how to decrease or eliminate
obstacles for consumer to choose KTV as their recreation activity through
understanding the internal psychological obstacles for KTV consumption with empirical
data and provides suggestions to help improve the KTV service.
Cite this paper
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