JSS  Vol.2 No.9 , September 2014
The Effect of Pull Power of Karaoke Television-Set Service on Eliminating the Internal Psychological Obstacles of Consumer
Author(s) Jiun-Hung Lin*
ABSTRACT

Since the recreation activities is more diversified because of information technology and that the leisure policy of government provide many free recreation place and activities, KTV service as a kind of recreation activities but not free faces a keener competition in Taiwan. This study tries to explore how to decrease or eliminate obstacles for consumer to choose KTV as their recreation activity through understanding the internal psychological obstacles for KTV consumption with empirical data and provides suggestions to help improve the KTV service.


Cite this paper
Lin, J. (2014) The Effect of Pull Power of Karaoke Television-Set Service on Eliminating the Internal Psychological Obstacles of Consumer. Open Journal of Social Sciences, 2, 87-90. doi: 10.4236/jss.2014.29015.
References
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