“The Kite Management Philosophy” tells us: Before making change, an organization should fully understand the surrounding environment, prepare related factors and develop a suitable system. After the conditions are ripe, it must boldly implement the organizational goals and be good at controlling. The current biggest problem of obsessing and obstacle of the Chinese universities logistics reform is not properly handling the relationship between logistics public welfare and marketability. The dependence relationship of the two aspects is like a flying kite—more public welfare means taking back and more marketability means flying off. Managers should follow “The Kite Management Philosophy”, timely release and recycle the cord according to the actual situation. They should dare to reform, be good at controlling and have the courage to innovate.