This paper is to valuate the main factors that should be considered by
TNCS (transnational corporations) when they want to choose a country as
emerging market. The main factors include the advantages of TNCS as well as the
key conditions of the country. This paper takes the Wal-Mart for example, as
the Wal-Mart is the representative transnational corporation, which chose China
as emerging market years ago, and grows to an efficient scale now. This paper
firstly uses the Eclectic Theory to analyze the advantages of the Wal-Mart, and
secondly uses the Porter diamond Model to analyze environment in China. The
conclusion of report will get ideas for TNCS to evaluate whether a country is
qualified for an emerging market more efficiently.
Cite this paper
Huang, S. and Ruan, B. (2014) The Main Factors Should Be Considered by TNCS to Choose a Country as Emerging Market. Modern Economy
, 925-931. doi: 10.4236/me.2014.59085
 Neary, J.P. (2009) Trade Costs and Foreign Direct Investment. International Review of Economics & Finance, 2, 207-218.
 Statistic Brain (2013) Wal-Mart Company Statistics. http://www.statisticbrain.com/wal-mart-company-statistics/
 University Alliance (2014) Walmart: Keys to Successful Supply Chain Management.
 European Commission, 2013, China. http://ec.europa.eu/trade/policy/countries-and-regions/countries/china/
 Porter, M.E. (1990) The Competitive Advantage of Nations. Macmillan, London.
 Burkitt, L. (2012) Wal-Mart to Work Harder on Growth in China.