Videography in the 21st Century Higher Education: Insights and Propositions from the Entrepreneurship Discipline
Affiliation(s)
University of Eastern Finland, Joensuu, Finland. Hanken School of Economics, Helsinki, Finland. University of Helsinki, Helsinki, Finland.
University of Eastern Finland, Joensuu, Finland. Hanken School of Economics, Helsinki, Finland. University of Helsinki, Helsinki, Finland.
ABSTRACT
The generation “Z” was born into the digital information society, with smartphones, tablet PCs and social media replacing a huge chunk of the traditional learning tools and earlier forms of educational enquiry. As this generation of “virtual learners” is entering into both the workplace and the higher education classrooms, the yesteryears traditional teaching and learning methods have become obsolete. Learner-centered instruction designs enabled by modern ICT are taking preference over expository teaching methods. However, at the same time, most of the educational sectors have surprisingly lacked behind compared to how modern day ICT have infiltrated into every sphere of the larger society. In this study, we contend that even though most academic curriculum has arguably remained the same since the 1950s (Gonzalez et al., 2000), there is a looming change that will befall on how the 21st century education is organized. We use arguments for the adoption of videography in business education and the entrepreneurship discipline in particular to elucidate the challenges and competitive landscape of ICT infiltration into the mainstream academia.
KEYWORDS
Videography, ICT, Higher Education, Entrepreneurship Discipline, Generation “Z”, 21st Century Education
Videography, ICT, Higher Education, Entrepreneurship Discipline, Generation “Z”, 21st Century Education
Cite this paper
Oparaocha, G. , Pokidko, D. , Adagbon, R. and Sutinen, E. (2014) Videography in the 21st Century Higher Education: Insights and Propositions from the Entrepreneurship Discipline. Creative Education, 5, 1213-1223. doi: 10.4236/ce.2014.513137.
Oparaocha, G. , Pokidko, D. , Adagbon, R. and Sutinen, E. (2014) Videography in the 21st Century Higher Education: Insights and Propositions from the Entrepreneurship Discipline. Creative Education, 5, 1213-1223. doi: 10.4236/ce.2014.513137.
References
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http://dx.doi.org/10.2307/2943935 [9] Brown, A. L. (1992). Design Experiments: Theoretical and Methodological Challenges in Creating Complex Interventions in Classroom Settings. The Journal of the Learning Sciences, 2, 141-178.
http://dx.doi.org/10.1207/s15327809jls0202_2 [10] Burgoon, J. K., Jensen, M. L., Meservy, T. O., Kruse, J., & Nunamaker, J. F. (2005). Augmenting Human Identification of Emotional States in Video. Intelligence Analysis Conference, McClean, 2-6 May 2005. [11] Caldwell, M., Henry, P., & Alman, A. (2010) Constructing Audio-Visual Representations of Consumer Archetypes. Qualitative Market Research: An International Journal, 13, 84-96. [12] Cheng, I., Basu, A., & Goebel, R. (2009). Interactive Multimedia for Adaptive Online Education. MultiMedia, IEEE, 16, 16-25.
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http://dx.doi.org/10.1177/0266242610364427 [17] Cross, K. P. (1999). What Do We Know About Students’ Learning, and How Do We Know It? Innovative Higher Education, 23, 255-270.
http://dx.doi.org/10.1023/A:1022930922969 [18] Cuban, L. (1986). Teachers and Machines: The Classroom Use of Technology since 1920. New York: Teachers College Press. [19] De Tienne, D. R., & Chandler, G. N. (2004). Opportunity Identification and Its Role in the Entrepreneurial Classroom: A Pedagogical Approach and Empirical Test. Academy of Management Learning & Education, 3, 242-257.
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http://dx.doi.org/10.1108/03090599410068024 [22] Garrett, B. L. (2010) Videographic Geographies: Using Digital Video for Geographic Research. Progress in Human Geography, 35, 521-541.
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http://dx.doi.org/10.1016/0883-9026(94)90028-0 [24] Gonzalez, R., Cranitch, G., & Jo, J. (2000). Academic Directions of Multimedia Education. Communications of the ACM, 43, 89-95.
http://dx.doi.org/10.1145/323830.323849 [25] Håkansson, H., & Waluszewski, A. (2002). Path Dependence: Restricting or Facilitating Technical Development? Journal of Business Research, 55, 561-570.
http://dx.doi.org/10.1016/S0148-2963(00)00196-X [26] Hidalgo, A., & Albors, J. (2008). Innovation Management Techniques and Tools: A Review from Theory and Practice. R&D Management, 38, 113-127.
http://dx.doi.org/10.1111/j.1467-9310.2008.00503.x [27] Hobbs, R. (2006). Non-Optimal Uses of Video in the Classroom. Learning, Media and Technology, 31, 35-50.
http://dx.doi.org/10.1080/17439880500515457 [28] Honig, B. (2004). Entrepreneurship Education: Toward a Model of Contingency-Based Business Planning. Academy of Management Learning and Education, 3, 258-273.
http://dx.doi.org/10.5465/AMLE.2004.14242112 [29] Hooper, S., & Rieber, L. P. (1995). Teaching with Technology. In Teaching: Theory into Practice (pp. 154-170). Needham Heights, MA: Allyn and Bacon. [30] Hunt, C. S. (2001). Must See TV: The Timelessness of Television as a Teaching Tool. Journal of Management Education, 25, 631-647.
http://dx.doi.org/10.1177/105256290102500603 [31] Katz, J. A. (2003). The Chronology and Intellectual Trajectory of American Entrepreneurship Education: 1876-1999. Journal of Business Venturing, 18, 283-300.
http://dx.doi.org/10.1016/S0883-9026(02)00098-8 [32] Kennedy, D. M., Fritze, P., McTigue, P., & Unit, M. E. (1997). An Interactive Graphing Tool: The Meeting of Pedagogy and Technology. In What Works and Why, ASCILITE’97. Proceedings of the Australian Society for Computers in Learning in Tertiary Education Annual Conference (pp. 331-337). Perth, WA: Curtin University of Technology. [33] Kirby, D. A. (2004). Entrepreneurship Education: Can Business Schools Meet the Challenge? Education + Training, 46, 510-519.
http://dx.doi.org/10.1108/00400910410569632 [34] Kuratko, D. F. (2005). The Emergence of Entrepreneurship Education: Development, Trends, and Challenges. Entrepreneurship Theory & Practice, 29, 577-598.
http://dx.doi.org/10.1111/j.1540-6520.2005.00099.x [35] Kyrö, P., Kurczewska, A., & Moisala, A. (2011). How Opportunities Become Exploited? The Videography Method to Recreate the Opportunity Process. Rent, 25th Anniversary Conference Proceeding, Bodo, 16-18 November 2011, 1-16. [36] Larkin, J. H., & Simon, H. A. (1987). Why a Diagram Is (Sometimes) Worth Ten Thousand Words. Cognitive Science, 11, 65-100.
http://dx.doi.org/10.1111/j.1551-6708.1987.tb00863.x [37] Le Roux, J. (2002). Effective Educators Are Culturally Competent Communicators. Intercultural Education, 13, 37-48.
http://dx.doi.org/10.1080/14675980120112922 [38] Munoz, C. A., Mosey, S., & Binks, M. (2011). Developing Opportunity-Identification Capabilities in the Classroom: Visual Evidence for Changing Mental Frames. Academy of Management Learning & Education, 10, 277-295.
http://dx.doi.org/10.5465/AMLE.2011.62798934 [39] Neck, H. M., & Greene, P. G. (2011). Entrepreneurship Education: Known Worlds and New Frontiers. Journal of Small Business Management, 49, 55-70.
http://dx.doi.org/10.1111/j.1540-627X.2010.00314.x [40] Peterman, N. E., & Kennedy, J. (2003). Enterprise Education: Influencing Students’ Perceptions of Entrepreneurship. Entrepreneurship Theory and Practice, 28, 129-144.
http://dx.doi.org/10.1046/j.1540-6520.2003.00035.x [41] Piccinini, G. (2003). Epistemic Divergence and the Publicity of Scientific Methods. Studies in History and Philosophy of Science Part A, 34, 597-612.
http://dx.doi.org/10.1016/S0039-3681(03)00049-9 [42] Proserpio, L., & Gioia, D. A. (2007). Teaching the Virtual Generation. Academy of Management Learning & Education, 6, 69-80.
http://dx.doi.org/10.5465/AMLE.2007.24401703 [43] Reiser, R. A. (2001). A History of Instructional Design and Technology: Part I: A History of Instructional Media. Educational Technology Research and Development, 49, 53-64.
http://dx.doi.org/10.1007/BF02504506 [44] Ronstadt, R. (1987). The Educated Entrepreneurs: A New Era of Entrepreneurial Education Is Beginning. America Journal of Small Business, 11, 37-53. [45] Schinzel, U. (2013). The Impact of Social Networking Technologies on Human Resources Practices in Luxembourg. Proceedings of the 28th Workshop on Strategic Human Resource Management, Copenhagen, 15-16 April 2013, 19-38. [46] Smith, M. J. (2012). Transforming Traditions: A Study of Researchers in Higher Education. Journal of Further and Higher Education, 36, 187-203.
http://dx.doi.org/10.1080/0309877X.2011.606900 [47] Starkey, K., & Tempest, S. (2009). The Winter of Our Discontent: The Design Challenge for Business Schools. Academy of Management Learning & Education, 8, 576-586.
http://dx.doi.org/10.5465/AMLE.2009.47785476 [48] Starr, R. G., & Fernandez, K. V. (2007). The Mindcam Methodology: Perceiving through the Native’s Eye. Qualitative Market Research: An International Journal, 10, 168-182.
http://dx.doi.org/10.1108/13522750710740835 [49] Swap, W., Leonard, D., Shields, M., & Abrams, L. (2001). Using Mentoring and Storytelling to Transfer Knowledge in the Workplace. Journal of Management Information Systems, 18, 95-114. [50] Tejeda, M. J. (2008). A Resource Review for Diversity Film Media. Academy of Management Learning & Education, 7, 434-440.
http://dx.doi.org/10.5465/AMLE.2008.37029279 [51] Trow, M. (2000). From Mass Higher Education to Universal Access: The American Advantage. Minerva, 37, 303-328.
http://dx.doi.org/10.1023/A:1004708520977 [52] Vesper, K. H., & Gartner, W. B. (1997). Measuring Progress in Entrepreneurship Education. Journal of Business Venturing, 12, 403-421.
http://dx.doi.org/10.1016/S0883-9026(97)00009-8 [53] Vie, S. (2008). Digital Divide 2.0: “Generation M” and Online Social Networking Sites in the Composition Classroom. Computers and Composition, 25, 9-23.
http://dx.doi.org/10.1016/j.compcom.2007.09.004 [54] Zaltman, G. (1997). Rethinking Market Research: Putting back. Journal of Marketing Research, 34, 424-437.
http://dx.doi.org/10.2307/3151962
[1] Adler, N. J. (2006). The Arts & Leadership: Now That We Can Do Anything, What Will We Do? Academy of Management Learning & Education, 5, 486-499.
http://dx.doi.org/10.5465/AMLE.2006.23473209 [2] Baker, D. F., & Baker, S. J. (2012). To “Catch the Sparkling Glow”: A Canvas for Creativity in the Management Classroom. Academy of Management Learning & Education, 11, 704-721.
http://dx.doi.org/10.5465/amle.2010.0003 [3] Barry, B. (2003). The Mindful Camera: Common Sense for Documentary Videography. In Proceedings of the 11th ACM International Conference on Multimedia (pp. 648-649). New York City: ACM.
http://dx.doi.org/10.1145/957013.957152 [4] Wilfred, B. A. (1974). Century of the Typewriter. New York: St. Martin’s Press. [5] Belk, R. W., & Kozinets, R. V. (2005) Videography in Marketing and Consumer Research. Qualitative Market Research: An International Journal, 8, 128-141.
http://dx.doi.org/10.1108/13522750510592418 [6] Belk, R. W. (2006) You Ought to Be in Pictures: Envisioning Marketing Research. Review of Marketing Research, 3, 193-205.
http://dx.doi.org/10.1108/S1548-6435(2007)0000003011 [7] Berk, R. A. (2009). Multimedia Teaching with Video Clips: TV, Movies, YouTube, and mtvU in the College Classroom. International Journal of Technology in Teaching and Learning, 5, 1-21. [8] Bloland, H. G. (1995). Postmodernism and Higher Education. The Journal of Higher Education, 66, 521-559.
http://dx.doi.org/10.2307/2943935 [9] Brown, A. L. (1992). Design Experiments: Theoretical and Methodological Challenges in Creating Complex Interventions in Classroom Settings. The Journal of the Learning Sciences, 2, 141-178.
http://dx.doi.org/10.1207/s15327809jls0202_2 [10] Burgoon, J. K., Jensen, M. L., Meservy, T. O., Kruse, J., & Nunamaker, J. F. (2005). Augmenting Human Identification of Emotional States in Video. Intelligence Analysis Conference, McClean, 2-6 May 2005. [11] Caldwell, M., Henry, P., & Alman, A. (2010) Constructing Audio-Visual Representations of Consumer Archetypes. Qualitative Market Research: An International Journal, 13, 84-96. [12] Cheng, I., Basu, A., & Goebel, R. (2009). Interactive Multimedia for Adaptive Online Education. MultiMedia, IEEE, 16, 16-25.
http://dx.doi.org/10.1109/MMUL.2009.11 [13] Clemens, B., & Hamakawa, C. (2010). Classroom as Cinema: Using Film to Teach Sustainability. Academy of Management Learning & Education, 9, 561-563.
http://dx.doi.org/10.5465/AMLE.2010.53791838 [14] Cope, J. (2003). Entrepreneurial Learning and Critical Reflection Discontinuous Events as Triggers for “Higher-Level” Learning. Management Learning, 34, 429-450.
http://dx.doi.org/10.1177/1350507603039067 [15] Cope, J. (2005). Toward a Dynamic Learning Perspective of Entrepreneurship. Entrepreneurship: Theory & Practice, 29, 373-397.
http://dx.doi.org/10.1111/j.1540-6520.2005.00090.x [16] Cornelissen, J. P., Clarke, J. S., & Cienki, A. (2012). Sensegiving in Entrepreneurial Contexts: The Use of Metaphors in Speech and Gesture to Gain and Sustain Support for Novel Business Ventures. International Small Business Journal, 30, 213-241.
http://dx.doi.org/10.1177/0266242610364427 [17] Cross, K. P. (1999). What Do We Know About Students’ Learning, and How Do We Know It? Innovative Higher Education, 23, 255-270.
http://dx.doi.org/10.1023/A:1022930922969 [18] Cuban, L. (1986). Teachers and Machines: The Classroom Use of Technology since 1920. New York: Teachers College Press. [19] De Tienne, D. R., & Chandler, G. N. (2004). Opportunity Identification and Its Role in the Entrepreneurial Classroom: A Pedagogical Approach and Empirical Test. Academy of Management Learning & Education, 3, 242-257.
http://dx.doi.org/10.5465/AMLE.2004.14242103 [20] Erez, M., Lisak, A., Harush, R., Glikson, E., Nouri, R., & Shokef, E. (2013). Going Global: Developing Management Students’ Cultural Intelligence and Global Identity in Virtual Culturally Diverse Teams. Academy of Management Learning & Education, 12, 330-355.
http://dx.doi.org/10.5465/amle.2012.0200 [21] Garavan, T. N., & O’Cinneide, B. (1994). Entrepreneurship Education and Training Programmes: A Review and Evaluation Part 1. Journal of European Industrial Training, 18, 3-12.
http://dx.doi.org/10.1108/03090599410068024 [22] Garrett, B. L. (2010) Videographic Geographies: Using Digital Video for Geographic Research. Progress in Human Geography, 35, 521-541.
http://dx.doi.org/10.1177/0309132510388337 [23] Gartner, W. B., & Vesper, K. H. (1994). Experiments in Entrepreneurship Education: Successes and Failures. Journal of Business Venturing, 9, 179-187.
http://dx.doi.org/10.1016/0883-9026(94)90028-0 [24] Gonzalez, R., Cranitch, G., & Jo, J. (2000). Academic Directions of Multimedia Education. Communications of the ACM, 43, 89-95.
http://dx.doi.org/10.1145/323830.323849 [25] Håkansson, H., & Waluszewski, A. (2002). Path Dependence: Restricting or Facilitating Technical Development? Journal of Business Research, 55, 561-570.
http://dx.doi.org/10.1016/S0148-2963(00)00196-X [26] Hidalgo, A., & Albors, J. (2008). Innovation Management Techniques and Tools: A Review from Theory and Practice. R&D Management, 38, 113-127.
http://dx.doi.org/10.1111/j.1467-9310.2008.00503.x [27] Hobbs, R. (2006). Non-Optimal Uses of Video in the Classroom. Learning, Media and Technology, 31, 35-50.
http://dx.doi.org/10.1080/17439880500515457 [28] Honig, B. (2004). Entrepreneurship Education: Toward a Model of Contingency-Based Business Planning. Academy of Management Learning and Education, 3, 258-273.
http://dx.doi.org/10.5465/AMLE.2004.14242112 [29] Hooper, S., & Rieber, L. P. (1995). Teaching with Technology. In Teaching: Theory into Practice (pp. 154-170). Needham Heights, MA: Allyn and Bacon. [30] Hunt, C. S. (2001). Must See TV: The Timelessness of Television as a Teaching Tool. Journal of Management Education, 25, 631-647.
http://dx.doi.org/10.1177/105256290102500603 [31] Katz, J. A. (2003). The Chronology and Intellectual Trajectory of American Entrepreneurship Education: 1876-1999. Journal of Business Venturing, 18, 283-300.
http://dx.doi.org/10.1016/S0883-9026(02)00098-8 [32] Kennedy, D. M., Fritze, P., McTigue, P., & Unit, M. E. (1997). An Interactive Graphing Tool: The Meeting of Pedagogy and Technology. In What Works and Why, ASCILITE’97. Proceedings of the Australian Society for Computers in Learning in Tertiary Education Annual Conference (pp. 331-337). Perth, WA: Curtin University of Technology. [33] Kirby, D. A. (2004). Entrepreneurship Education: Can Business Schools Meet the Challenge? Education + Training, 46, 510-519.
http://dx.doi.org/10.1108/00400910410569632 [34] Kuratko, D. F. (2005). The Emergence of Entrepreneurship Education: Development, Trends, and Challenges. Entrepreneurship Theory & Practice, 29, 577-598.
http://dx.doi.org/10.1111/j.1540-6520.2005.00099.x [35] Kyrö, P., Kurczewska, A., & Moisala, A. (2011). How Opportunities Become Exploited? The Videography Method to Recreate the Opportunity Process. Rent, 25th Anniversary Conference Proceeding, Bodo, 16-18 November 2011, 1-16. [36] Larkin, J. H., & Simon, H. A. (1987). Why a Diagram Is (Sometimes) Worth Ten Thousand Words. Cognitive Science, 11, 65-100.
http://dx.doi.org/10.1111/j.1551-6708.1987.tb00863.x [37] Le Roux, J. (2002). Effective Educators Are Culturally Competent Communicators. Intercultural Education, 13, 37-48.
http://dx.doi.org/10.1080/14675980120112922 [38] Munoz, C. A., Mosey, S., & Binks, M. (2011). Developing Opportunity-Identification Capabilities in the Classroom: Visual Evidence for Changing Mental Frames. Academy of Management Learning & Education, 10, 277-295.
http://dx.doi.org/10.5465/AMLE.2011.62798934 [39] Neck, H. M., & Greene, P. G. (2011). Entrepreneurship Education: Known Worlds and New Frontiers. Journal of Small Business Management, 49, 55-70.
http://dx.doi.org/10.1111/j.1540-627X.2010.00314.x [40] Peterman, N. E., & Kennedy, J. (2003). Enterprise Education: Influencing Students’ Perceptions of Entrepreneurship. Entrepreneurship Theory and Practice, 28, 129-144.
http://dx.doi.org/10.1046/j.1540-6520.2003.00035.x [41] Piccinini, G. (2003). Epistemic Divergence and the Publicity of Scientific Methods. Studies in History and Philosophy of Science Part A, 34, 597-612.
http://dx.doi.org/10.1016/S0039-3681(03)00049-9 [42] Proserpio, L., & Gioia, D. A. (2007). Teaching the Virtual Generation. Academy of Management Learning & Education, 6, 69-80.
http://dx.doi.org/10.5465/AMLE.2007.24401703 [43] Reiser, R. A. (2001). A History of Instructional Design and Technology: Part I: A History of Instructional Media. Educational Technology Research and Development, 49, 53-64.
http://dx.doi.org/10.1007/BF02504506 [44] Ronstadt, R. (1987). The Educated Entrepreneurs: A New Era of Entrepreneurial Education Is Beginning. America Journal of Small Business, 11, 37-53. [45] Schinzel, U. (2013). The Impact of Social Networking Technologies on Human Resources Practices in Luxembourg. Proceedings of the 28th Workshop on Strategic Human Resource Management, Copenhagen, 15-16 April 2013, 19-38. [46] Smith, M. J. (2012). Transforming Traditions: A Study of Researchers in Higher Education. Journal of Further and Higher Education, 36, 187-203.
http://dx.doi.org/10.1080/0309877X.2011.606900 [47] Starkey, K., & Tempest, S. (2009). The Winter of Our Discontent: The Design Challenge for Business Schools. Academy of Management Learning & Education, 8, 576-586.
http://dx.doi.org/10.5465/AMLE.2009.47785476 [48] Starr, R. G., & Fernandez, K. V. (2007). The Mindcam Methodology: Perceiving through the Native’s Eye. Qualitative Market Research: An International Journal, 10, 168-182.
http://dx.doi.org/10.1108/13522750710740835 [49] Swap, W., Leonard, D., Shields, M., & Abrams, L. (2001). Using Mentoring and Storytelling to Transfer Knowledge in the Workplace. Journal of Management Information Systems, 18, 95-114. [50] Tejeda, M. J. (2008). A Resource Review for Diversity Film Media. Academy of Management Learning & Education, 7, 434-440.
http://dx.doi.org/10.5465/AMLE.2008.37029279 [51] Trow, M. (2000). From Mass Higher Education to Universal Access: The American Advantage. Minerva, 37, 303-328.
http://dx.doi.org/10.1023/A:1004708520977 [52] Vesper, K. H., & Gartner, W. B. (1997). Measuring Progress in Entrepreneurship Education. Journal of Business Venturing, 12, 403-421.
http://dx.doi.org/10.1016/S0883-9026(97)00009-8 [53] Vie, S. (2008). Digital Divide 2.0: “Generation M” and Online Social Networking Sites in the Composition Classroom. Computers and Composition, 25, 9-23.
http://dx.doi.org/10.1016/j.compcom.2007.09.004 [54] Zaltman, G. (1997). Rethinking Market Research: Putting back. Journal of Marketing Research, 34, 424-437.
http://dx.doi.org/10.2307/3151962