AJIBM  Vol.4 No.7 , July 2014
Is E-Marketing the Future of Marketing Field
Abstract: Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.
Cite this paper: Andreki, P. and Yazdanifard, R. (2014) Is E-Marketing the Future of Marketing Field. American Journal of Industrial and Business Management, 4, 333-336. doi: 10.4236/ajibm.2014.47040.

[1]   Watson, R.P., Leyland, F.P., Berthon, P. and Zinkham, G. (2002) U-Commerce: Expanding the Universe of Marketing. Journal of the Academy of Marketing Science, 30, 333-347.

[2]   Olhager, J. and Rudberg, M. (2002) Manufacturing Strategy and E-Business: An Exploratory Study. Integrated Manufacturing Systems, 14, 334-345.

[3]   Rowley, J. (2004) Just Another Channel? Marketing Communications in E-Business. Marketing Intelligence & Planning, 22, 24-41.

[4]   Kotler, P. and Keller, K.L. (2012) Marketing Management. Pearson Education Limited, London.

[5]   Harker, J.M. (1999) Relationship Marketing Defined? An Examination of Current Relationship Marketing Definitions. Marketing Intelligence & Planning, 17, 13-20.

[6]   Sheth, N.J. and Sharma, A. (2005) International E-Marketing: Opportunities and Issues. International Marketing Review, 22, 611-622.

[7]   Baker, M. (1998) Marketing in the Future. Australasian Marketing Journal, 6, 7-13.

[8]   O’Shaughnessy, N. (2001) The Marketing of Political Marketing. European Journal of Marketing, 35, 1047-1057.