A movie trailer is a common advertising
tool in the entertainment industry. Detection of a viewer’s brain responses to
a movie trailer can help film producers to tailor a more appealing trailer of a
movie. In this study, we acquired electroencephalographic (EEG) signals from
subjects when they watched movie trailers (labeled as Movie session), and compared
with their resting state session (labeled as Resting session) or when they
watch nature scenes (labeled as Nature session). We used Sample Entropy
(SampEn) to analyze the EEG signals between different sessions. Results showed
that the complexity ratios at Fp1, Fp2 and Fz channels derived from Movie
session were significantly lower than that in Resting state or when subjects
watched Nature session (p < 0.001). Our results suggest that the brain
status can affect the complexity of their EEG. Further, the attraction of
attention of a movie trailer can be observed from the change of EEG.
Cite this paper
Wang, P. , Huang, S. , Tsai, C. , Lu, C. , Teng, S. , Hung, C. and Wu, Y. (2014) Attention Drawing of Movie Trailers Revealed by Electroencephography Using Sample Entropy. Journal of Biosciences and Medicines
, 6-11. doi: 10.4236/jbm.2014.24002
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