The Impact of Computer Mediated Communication (CMC) on Productivity and Efficiency in Organizations: A Case Study of an Electrical Company in Trinidad and Tobago
Affiliation(s)
Arthur Lok Jack Graduate School of Business, University of the West Indies, Mt. Hope, Trinidad and Tobago. University of Trinidad and Tobago, O’Meara Campus, Arima, Trinidad and Tobago.
Arthur Lok Jack Graduate School of Business, University of the West Indies, Mt. Hope, Trinidad and Tobago. University of Trinidad and Tobago, O’Meara Campus, Arima, Trinidad and Tobago.
ABSTRACT
This study investigates how computer mediated communication (CMC) and the electronic mailing system in particular have impacted on productivity and efficiency not to mention interpersonal interaction and increased use of technology in the organization. An electricity company was chosen for the case study since it had achieved approximately 78% computerization and networking of its office staff. Following the judgemental sampling technique to identify the organization, random sampling was used to select a sample size of 100 respondents. A questionnaire survey with sixteen items was self-administered over a one-week period. The results showed that 73% of the respondents agreed that CMC enhanced their overall productivity and efficiency while 27% differed. However, while the findings revealed that the introduction of CMC increased its use as a whole, it impacted negatively on interpersonal relationships among respondents.
This study investigates how computer mediated communication (CMC) and the electronic mailing system in particular have impacted on productivity and efficiency not to mention interpersonal interaction and increased use of technology in the organization. An electricity company was chosen for the case study since it had achieved approximately 78% computerization and networking of its office staff. Following the judgemental sampling technique to identify the organization, random sampling was used to select a sample size of 100 respondents. A questionnaire survey with sixteen items was self-administered over a one-week period. The results showed that 73% of the respondents agreed that CMC enhanced their overall productivity and efficiency while 27% differed. However, while the findings revealed that the introduction of CMC increased its use as a whole, it impacted negatively on interpersonal relationships among respondents.
KEYWORDS
Computer Mediated Communication (CMC), Interpersonal Interaction, Productivity and Efficiency, Technology in Organizations
Computer Mediated Communication (CMC), Interpersonal Interaction, Productivity and Efficiency, Technology in Organizations
Cite this paper
Bob, K. and Sooknanan, P. (2014) The Impact of Computer Mediated Communication (CMC) on Productivity and Efficiency in Organizations: A Case Study of an Electrical Company in Trinidad and Tobago. Advances in Journalism and Communication, 2, 45-51. doi: 10.4236/ajc.2014.22005.
Bob, K. and Sooknanan, P. (2014) The Impact of Computer Mediated Communication (CMC) on Productivity and Efficiency in Organizations: A Case Study of an Electrical Company in Trinidad and Tobago. Advances in Journalism and Communication, 2, 45-51. doi: 10.4236/ajc.2014.22005.
References
[1] Berry, G. R. (2004). Lessons from the Online Teaching Experience. Journal of the Academy of Business Education, 5, 88-97. [2] Daft, R. L., & Lengel, R. (1984). Information Richness: A New Approach to Managerial Behavior and Organizational Design. Greenwich, CT: JAI Press. [3] Green, L. (2002). Communication, Technology and Society. London: Sage Publication Ltd. [4] Kiesler, S., Siegel, J., & McGuire, T. W. (1984). Social Psychological Aspects of Computer-Mediated Communication. American Psychologist, 39, 1123-1134.
http://dx.doi.org/10.1037/0003-066X.39.10.1123 [5] Rice, R. E., & Blair, T. H. (1984). New Organizational Media and Productivity Beverly Hills. Thousand Oaks, CA: Sage. [6] Rogers, E. M. (1986). Communication Technology the New Media in Society. New York: The Free Press. [7] Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). New York: The Free Press. [8] Saunders, M., Lewis, P., & Thornhill, A. (2003). Research Methods for Business Students (3rd ed.). England: Prentice Hall. [9] Waldvogel, J. (2001) Email and Workplace Communication: A Literature Review: Language in the Workplace Occasional Papers Number 3. New Zealand: Victoria University of Wellington. [10] Williams, E. (1999). E-Mail and the Effect of Future Developments. First Monday, 4.
http://www.firstmonday.dk/issues/issue4_8/williams/
http://dx.doi.org/10.5210/fm.v4i8.686
[1] Berry, G. R. (2004). Lessons from the Online Teaching Experience. Journal of the Academy of Business Education, 5, 88-97. [2] Daft, R. L., & Lengel, R. (1984). Information Richness: A New Approach to Managerial Behavior and Organizational Design. Greenwich, CT: JAI Press. [3] Green, L. (2002). Communication, Technology and Society. London: Sage Publication Ltd. [4] Kiesler, S., Siegel, J., & McGuire, T. W. (1984). Social Psychological Aspects of Computer-Mediated Communication. American Psychologist, 39, 1123-1134.
http://dx.doi.org/10.1037/0003-066X.39.10.1123 [5] Rice, R. E., & Blair, T. H. (1984). New Organizational Media and Productivity Beverly Hills. Thousand Oaks, CA: Sage. [6] Rogers, E. M. (1986). Communication Technology the New Media in Society. New York: The Free Press. [7] Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). New York: The Free Press. [8] Saunders, M., Lewis, P., & Thornhill, A. (2003). Research Methods for Business Students (3rd ed.). England: Prentice Hall. [9] Waldvogel, J. (2001) Email and Workplace Communication: A Literature Review: Language in the Workplace Occasional Papers Number 3. New Zealand: Victoria University of Wellington. [10] Williams, E. (1999). E-Mail and the Effect of Future Developments. First Monday, 4.
http://www.firstmonday.dk/issues/issue4_8/williams/
http://dx.doi.org/10.5210/fm.v4i8.686