ABSTRACT We present a methodology that allows endogenous derivation of the moments of the probability distributions. In doing so, we, present an alternative objective function and alternative concept of risk aversion. In addition, we show that the risk measure depends on the preferences. Moreover, we show that a higher level of risk aversion yields higher values of the risk measure.
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nullM. Alghalith, "Endogenous Risk Measures," Advances in Pure Mathematics, Vol. 1 No. 2, 2011, pp. 28-29. doi: 10.4236/apm.2011.12007.
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