Min Yin, Sheng Liu

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School of Management, Shanghai University of Engineering Science, Shanghai..
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Abstract: Cloud computing aims to integrate more than one relatively low-cost computing entities into a perfect system of powerful computing capabilities, and distribute this powerful computing capabilities to end-users by the advanced business model. Traditional network marketing has played an important role in the e-commerce industry, bringing invaluable wealth for online transactions, but with the continuous improvement of people’s living standard, traditional marketing methods can no longer meet the market requirements. This paper compares the difference between traditional network marketing and cloud marketing based on cloud computing, and creates a new cloud marketing model C-Marketing. Then the advantages of C-Marketing as a new hot spot in marketing are discussed. Finally some suggestions for improvement are proposed based on this.

Keywords: Cloud Computing; Network Marketing; C-Marketing

Cite this paper: Yin, M. and Liu, S. (2014) Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing. American Journal of Industrial and Business Management, 4, 94-99. doi: 10.4236/ajibm.2014.42015.

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