Zilong Fang, Pengju Li

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College of Management, Shanghai University of Engineering Science, Shanghai, China.
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Abstract: The growth of the network data is beyond the processing capacity of the existing IT infrastructure. At the same time, “big data” is also a major influence on consumer’s behavior. C2C e-commerce consumption pattern is experiencing a vigorous development time of the electronic commerce in China. Because of its low threshold of setting up a shop which is occupying less money, low operating costs and obvious price advantages, low-income groups are welcome to this pattern. In case, this article analyzed the influence from five aspects: consumer behavior in security system, information search, recommendation system, credit system, virtual experience.

Keywords: C2C E-Commerce; Big Data; Consumer Behavior

Cite this paper: Z. Fang and P. Li, "The Mechanism of “Big Data” Impact on Consumer Behavior," American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 45-50. doi: 10.4236/ajibm.2014.41008.

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